Kellogg Executive Education empowers leaders to drive growth in themselves, their people and their organizations. With more than 40 programs in our portfolio, we cater to executives from around the world and foster a collaborative environment between our participants, their peers, and our esteemed faculty.
In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end perspective of the modern marketing process that starts with gatheri ... [+]
The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence have transformed customer behavior and disrupted the marketplace. As a result, our marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels. It's about harnessing automation to make marketing practices more productive and agile. It's about mining new sources of customer data to create personalized. communications. And it's about leveraging analytics and AI (artificial intelligence) to optimize marketing activities.
Kellogg Executive Education is a thought leader in understanding how new technologies continue to transform marketing practice. Professor Mohanbir Sawhney—a globally-recognized scholar, educator, and author at the intersection of marketing, innovation, and technology—will guide you through a strategic deep dive into modern marketing practices.... [-]
