Kellogg Executive Education empowers leaders to drive growth in themselves, their people and their organizations. With more than 40 programs in our portfolio, we cater to executives from around the world and foster a collaborative environment between our participants, their peers, and our esteemed faculty.
In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization. It may sound familiar, but if AI and automation aren't part of your marketing technology stack, then you're not getting the most out of your marketing investments. Market leaders take a holistic view of marketing, adopting technology platforms that support decision making across the entire organization. That's what this program is all about. [+]
