Online Master of Business Administration (MBA) - Product Management & Marketing Specialization
Worcester, USA
DURATION
2 up to 3 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
USD 1,250 / per credit *
STUDY FORMAT
Distance Learning
* additional fees may apply
Scholarships
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Introduction
The WPI MBA - Product Management & Marketing Specialization At a Glance
- A fully online, asynchronous schedule
- Project-based curriculum with 20 specialization options
- Top 10 Career Development Center in the US
- In-demand tech and analytics skills woven into every course
- AACSB accreditation
- No GRE/GMAT required
A successful product management process involves vision, strategy, and product development and integrating these with an effective go-to-market and branding strategy. WPI’s MBA specializations in product management and marketing will help you learn and apply data-driven strategy to guide effective planning and execution to achieve the product vision and corporate goals. These skills and strategies will enable you to become effectual product and marketing managers.
100% Online WPI MBA
Learn the language of business in our asynchronous, fully online master in business administration program that will prepare you to lead effectively in a world filled with digital and business transformation. Our technical focus prepares our graduates to empower their teams and scale the work they do with an innovative, data-driven decision-making mindset.
The WPI online MBA - Product Management & Marketing Specialization program offers a project-based approach to learning that situates students to be confident in their ability to assess and assemble talent, manage fluctuating timelines, and balance competing priorities.
Our faculty are experienced leaders who have spearheaded innovative thinking for a range of global organizations. They bring their wealth of knowledge into the classroom and serve as mentors to online MBA - Product Management & Marketing Specialization students. In many cases, this mentorship continues long after graduation.
This is the culture at WPI — a cooperative and innovative place to learn.
Program Outcome
The learning outcomes for our MBA - Product Management & Marketing Specialization program stem from The Business School’s mission to inspire leaders at the nexus of science, engineering, and business with project-based, purpose-driven learning, and innovative research to achieve impactful results and to pursue excellence that drives progress.
- Evidence-based problem solving: Able to frame a problem and use evidence and analytic reasoning to develop and implement practical solutions.
- Team-based collaboration: Able to effectively work together to pursue the common goal of solving complex problems.
- Interdisciplinary: Able to discuss key issues related to working across the boundaries between technical and business disciplines.
- Strategic Thinking: Able to generate practical, unique, and usable business insights that create a long-term competitive advantage.
Curriculum
The WPI MBA - Product Management & Marketing Specialization curriculum infuses the principles of analytics and technology-empowered decision-making into each course offering. By the time they graduate, online MBA - Product Management & Marketing Specialization students won’t just have these principles memorized for a test; they will have experience applying them in simulated work environments.
Highly customizable, the WPI online MBA program provides students with the flexibility to tailor their degree specifically for the direction of their careers. We offer the chance to earn industry credentials from right inside the virtual classroom. This 36-credit degree consists of:
- Core business foundation courses
- An integrative business foundation course
- A three-course specialty series
- Two elective courses with an option to declare a second specialization
- A capstone project
The project-based approach to learning at WPI includes discussion boards, simulations, and other interactive elements. Students can take up to three courses at a time.
Course Listings
Business Foundation
Note: Those with sufficient coursework or expertise in these areas may petition to take a more advanced course.
- FIN 500 Financial Management
- MIS 584 Business Intelligence
- MKT 500 Marketing Strategy
- OBC 506 Leadership
- OIE 501 Operations Management
Integrative Business Foundation
- BUS 590 Strategic Management
Specialty Series
Complete three courses from WPI Business School to solidify a specialty. Students may also petition for a custom specialty. If an MBA foundation course is listed as a required course within the specialty, students can choose another course from the list. The specialization options and the courses required to fulfill them include:
Product Management
- MKT 569 Product and Brand Management
- Any two of the following:
- ETR 593 Technology Commercialization: Theory, Strategy, and Practice
- MIS 576 Project Management
- MIS 583 User Experience Applications
- MIS 585 User Experience Design
- MKT 565 Digital Marketing
- OBC 505 Teaming and Organizing for Innovation
- OBC 533 Negotiations
- OBC 535 Managing Creativity in Knowledge Intensive Organizations
Electives
Students must complete two elective courses offered by The WPI Business School. There are over 50 elective options that cover a wide array of in-demand business skills and applications for MBA students to tailor their degree to fit their career goals specifically. Any specialty course can be counted as either a specialty or elective course, but not both. Here are some additional elective courses:
- BUS 500 Business Law, Ethics, and Social Responsibility
- BUS 546 Managing Technological Innovation
- ETR 500 Entrepreneurship and Innovation
- MIS 500 Innovating With Information Systems
- MIS 502 Data Management for Analytics
- MIS 581 Policy and Strategy for Information Technology and Analytics
Capstone
Students must complete a capstone project experience as follows:
- BUS 599 MBA Capstone Project
Admissions
Scholarships and Funding
Accreditations
English Language Requirements
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