MSc Public Relations and Strategic Communication (Online)

This online Masters in Public Relations and Strategic Communication will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice.

The course is delivered online via MS Teams and Canvas, the University of Stirling’s online learning environment. You will also have an opportunity to attend on-campus sessions and field trips, including our Public Relations Residential School and the annual public affairs field trip to Brussels.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.