MSc Public Relations and Strategic Communication (Online) University of Stirling

This online Masters in Public Relations and Strategic Communication will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice.

The course is delivered online via MS Teams and Canvas, the University of Stirling’s online learning environment. You will also have an opportunity to attend on-campus sessions and field trips, including our Public Relations Residential School.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.

Top reasons to study with us

#1 You can combine your work or other commitments with this flexible online course

#2 100% overall student satisfaction for Strategic Public Relations (Online) - Postgraduate Taught Experience Survey (PTES) 2021

#3 Top 10 in the UK for Journalism, Publishing and Public Relations (The Guardian University Guide 2022)

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

The course includes three compulsory modules, three optional modules and a dissertation. Modules include:

Core modules

• public relations and public communications theories
• strategic public relations planning
• research methods

Optional modules

Optional modules may include (subject to availability):

• public affairs and advocacy
• media relations and production
• communication and democracy
• tourism and strategic communication
• research placement and more

Masters students will then carry out a research project and will submit a 12,000-word dissertation.

Course director

Dr Alenka Jelen
+44 (0) 1786 466225
[email protected]