Online MSc in Marketing University of Glasgow Online

Master tomorrow’s marketing skills today

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM-accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.

Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.

“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future” - Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.

Master tomorrow’s marketing skills today

The University of Glasgow’s online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.

100% online, interactive learning

Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.

Curriculum

Duration: MSc in Marketing 30 months part-time

PgDip: 24 months part-time

PGCert: 12 months part-time

Year 1

In year 1 take 3 x 20 credit score courses.

PgCert, PgDip and MSc:

• Marketing Management
• Consumer Behaviour
• Marketing Communications Strategies and Tactics

Year 2

In year 2 take 2 x 20 credit core courses and 2 x 10 credit optional courses.

PgDip and MSc:

• Brand Management
• Marketing Research & Analytics

Optional courses (select two of the below):

• Digital Marketing
• Retail Marketing
• Services Marketing
• User Experience (UX) Design
• Marketing: Ethics, Consumption and Technology
• Social Media Marketing

Year 3

MSc: 1 x 60 credit dissertation in year 3.

• Marketing Dissertation (Semester 2)

• Ranked in the world top 100 by THE World University Rankings 2023
• Ranked 81st in the world by QS World University Rankings 2023
• Ranked 11th best UK University by The Guardian University Guide 2023

Promote a marketing career in a digital world

To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques. It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management.

This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. It also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.