Master's Degree in Transmedia Communication UNIR

Become a professional in online communication and multiplatform environments

The online Master in Transmedia Communication provides you with all the tools, techniques and strategies to become a professional in online communication and multiplatform environments.

With this official master you will learn to design a multimedia content project applied to different types of companies, using various online media in an integrated way and with a strategic vision, as well as creating, editing, exploiting and disseminating content in multi-device and multi-platform environments.

In summary, this master's degree provides you with three types of knowledge about digital communication: 1) treatment and strategic exploitation of online content in different environments; 2) analysis, design and implementation of advertising and marketing campaigns in digital contexts, and 3) management of multimedia content projects.

goals

• Identify and manage the most appropriate channels and messages for each communicative action
• Delve into the business implications of digital communication such as project management, audience segmentation or digital marketing.
• Develop your capacity for entrepreneurship and creativity in the field of project management and the exploitation of multimedia content.
• Know, understand and know how to interpret the effectiveness of transmedia narratives, based on the objectives established from a strategic point of view.

General information

• Duration: 1 academic year
• Face-to-face exams: at the end of each semester
• ECTS credits: 60
• Methodology: 100% online education
• Live Online Classes
• Personal Tutor

Curriculum

First quarter

• Storytelling and Multiplatform Content Management (6 ECTS)
• Creation and Management of Audiovisual Narratives (6 ECTS)
• Editing and Exploitation of Images and Graphic Visualizations (6 ECTS)
• Web Analysis and Audience Segmentation (6 ECTS)
• Digital Marketing (6 ECTS)

Second term

• Branded Content (6 ECTS)
• Business Models and Digital Project Management (6 ECTS)
• External Internships (6 ECTS)
• Final Master's Project (12 ECTS)

Methodology

Live online classes

We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.

Didactic resources

UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.

In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.

Personal tutor

At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.

The tutors offer personalized attention by constantly monitoring each student.

• Solve doubts about academic procedures, procedures or specific doubts about subjects.
• Helps with study planning to make better use of time.
• Recommend which didactic resources of the platform to use in each case.
• He is involved with the students' studies to help them pass each subject.

Evaluation system

To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.

• Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
• Final face-to-face examination.
• Master's Thesis

Professional outings

The Master's Degree in Transmedia Communication trains you to carry out the following professional profiles:

• Digital Project Consultant
• Branded Content Manager
• Social Media Manager
• Content Manager
• Content Specialist
• Inbound Marketing Expert
• Transmedia Communication Specialist
• Digital Marketing Technician
• Online Marketing Manager
• Digital Communication Consultant
• Director of Digital Communication

Curriculum

First quarter

• Storytelling and Multiplatform Content Management (6 ECTS)
• Creation and Management of Audiovisual Narratives (6 ECTS)
• Editing and Exploitation of Images and Graphic Visualizations (6 ECTS)
• Web Analysis and Audience Segmentation (6 ECTS)
• Digital Marketing (6 ECTS)

Second term

• Branded Content (6 ECTS)
• Business Models and Digital Project Management (6 ECTS)
• External Internships (6 ECTS)
• Final Master's Thesis (12 ECTS)

Professional outings

The Master's Degree in Transmedia Communication trains you to carry out the following professional profiles:

• Digital Project Consultant
• Branded Content Manager
• Social Media Manager
• Content Manager
• Content Specialist
• Inbound Marketing Expert
• Transmedia Communication Specialist
• Digital Marketing Technician
• Online Marketing Manager
• Digital Communication Consultant
• Director of Digital Communication