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UCAM Universidad Católica San Antonio de Murcia Master in Innovation and Tourism Marketing Online
UCAM Universidad Católica San Antonio de Murcia

Master in Innovation and Tourism Marketing Online

Spain Online, Spain

1 Years

English, Spanish

Part time

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EUR 4,000 / per year

Distance Learning


Why study Innovation and Tourism Marketing with us?

  • Also available on campus
  • Personalized attention
  • Guaranteed work experience
  • Maximize career opportunities
  • Spanish Language Courses


Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves or the country with the most Blue Flag beaches in the entire Northern Hemisphere.

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.


Spain is a world power in the tourism industry with extensive experience in research and development, which has allowed us to build up a wealth of knowledge that we feel urged to pass on to our students.

In the last ten years, the introduction of new management systems and products has revolutionized the tourism industry. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in this sector.

This new way of doing business has revolutionized the tourism sector, allowing it to benefit from the second largest percentage of internet searches and propelling it to number 1 in terms of internet monetary transactions. High quality, the ability to adapt quickly to change, personalized marketing, innovative products, and the creation of new tourism experiences - are all foundations on which the future of tourism rests.

The constant emergence of new competitors and new technologies, along with the specialization and professionalization of this sector has meant that companies and employees in the industry have to keep up with the speed of these changes. This mission requires a deep understanding of individual markets and customers. It calls on its stakeholders to be creative, to keep abreast of changes in popular culture, to grasp the latest technological developments and be able to put them to profitable use. These are the skills and knowledge that this Master’s degree will impart to students.

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