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The College Of Westchester Business Administration (BBA) Management
The College Of Westchester

Business Administration (BBA) Management

White Plains, USA

4 Years


Full time

Request application deadline

Sep 2024

USD 860 / per credit

Distance Learning


The BBA in Business Administration – Management is a fully online program that offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem-solving, decision-making, team building, and strategic planning. In addition, this BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. Business Administration – Management students will also focus on and develop their newly acquired skills and knowledge through a senior-level capstone course. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business tracks.

Program Learning Outcomes

Graduates of the Bachelor’s Business Administration - Management program should be able to:

  • Synthesize Critical Thinking in the Workplace and analysis skills to solve business problems in a real-world context.
  • Explain the impact of business decisions utilizing project management, research, planning, and analytical skills.
  • Design a well-orchestrated, cohesive business presentation using oral and written communication skills.
  • Apply fundamental management, leadership, and decision-making skills.
  • Prepare a comprehensive business plan.
  • Discuss the basic functions of business: economics, finance, management, and marketing.


Major-Related Courses

  • BUS112 Principles of Marketing
  • BUS122 Office Applications: Microsoft Word & PowerPoint
  • BUS203 Principles of Management
  • ACC107 Financial Accounting I
  • ACC127 Spreadsheet Applications (Excel)
  • ACC320 Accounting for Managers
  • BUS230 Principles of Selling
  • BUS273 Merchandise Planning, Control & Buying
  • BUS275 Event Planning and Promotion
  • BUS279 Customer Service & Relationship Management
  • BUS305 Marketing Management
  • BUS314 Principles of Finance
  • BUS320 Operations Management
  • BUS325 Management Applications & Theory
  • BUS370 Project Management Essentials
  • BUS405 The Service Industry: The Changing World of Business
  • BUS440 Applied Project Management Concepts
  • BUS480 Business Administration Capstone Course
  • DMD220 Social Media for Marketing & Advertising
  • DMD420 Digital Marketing & Social Media Analytics

General Education Courses

  • GEN105 Transformative Learning
  • GEN115 Digital Literacy in the Workplace
  • GEN125 English Composition I
  • GEN127 English Composition II
  • GEN129 Essentials of Public Speaking
  • GEN147 College Mathematics
  • GEN157 Statistics
  • GEN181 Microeconomics
  • GEN183 Macroeconomics
  • GEN224 Professional Communications and Career Development
  • GEN305 Mathematical Concepts and Statistical Applications
  • GEN330 Adult Development and Learning in the Workplace
  • GEN342 Writing for the Business Professions
  • GEN363 Conflict, Communication, and Resolution
  • GEN421 Business Communications and Research Methods

About the School