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The College Of Westchester AAS Business Management/Marketing
The College Of Westchester

AAS Business Management/Marketing

White Plains, USA

2 Years

English

Full time

Request application deadline

Sep 2024

USD 860 / per credit

Distance Learning

Introduction

The fully online AAS in Business Management/Marketing program is designed to provide students with the skills needed for success in business. Real-world knowledge and experience are shared in all courses. Students are challenged in basic disciplines such as Management, Marketing, Selling, and Finance leading up to a course in Business Applications requiring the development of a business plan. Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music, and Sports Management offer students an opportunity to explore various areas of interest. Credits earned can be transferred into the bachelor program.

Learning Outcomes

Graduates of the Associate Business Management/Marketing program should be able to:

  • Identify the basic functions of business: economics, finance, management, and marketing.
  • Recognize the business decision-making process.
  • Identify a comprehensive business plan.
  • Model oral and written communication skills to engage an audience with a coherent business presentation.
  • Demonstrate critical thinking and analysis skills to comprehend business problems in a real-world context.
  • Relate business problems in a real-world context using writing skills.

Required courses

Business Courses

  • BUS103 Introduction to Business Ventures
  • BUS112 Principles of Marketing
  • BUS122 Office Applications: Microsoft Word & PowerPoint
  • BUS203 Principles of Management
  • BUS230 Principles of Selling
  • BUS280 Business Applications and Leadership
  • ACC107 Financial Accounting I
  • ACC127 Spreadsheet Applications (Excel)

General Education/ Technology Courses

  • GEN115 Digital Literacy in the Workplace
  • GEN125 English Composition I
  • GEN127 English Composition II
  • GEN129 Essentials of Public Speaking
  • GEN147 College Mathematics
  • GEN157 Statistics
  • GEN181 Microeconomics
  • GEN183 Macroeconomics
  • GEN224 Professional Communications and Career Development
  • GEN105 Transformative Learning

About the School

Questions