Online Digital Marketing (Professional Diploma)

• Module 1: Introduction to Digital Marketing
• Module 2: Social Media Marketing
• Module 3: Search Engine Optimisation (SEO)
• Module 4: Content Marketing
• Module 5: Website Optimisation
• Module 6: Email Marketing
• Module 7: Paid Search (PPC) Using Google Ads
• Module 8: Display and Video Advertising
• Module 9: Web Analytics
• Module 10: Digital Marketing Strategy

Course Objectives and Learning Outcomes

By the end of this course, you will gain a comprehensive understanding of the key channels and strategies needed to plan, execute, and manage an effective digital marketing plan for your business.

The Professional Diploma in Digital Marketing empowers you to:

• Conduct thorough digital research, establish business objectives, and craft a targeted digital marketing strategy.
• Design, build, and optimize a high-performing website aligned with your business goals.
• Create and curate innovative, engaging content that maximizes ROI.
• Set up, optimize, and execute organic and paid ad campaigns on platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, while tracking performance.
• Improve your website’s SEO by optimizing both on-page and off-page elements for higher organic rankings.
• Manage paid search campaigns through Google Ads and track their success using Google Analytics.
• Create effective display and video ads using Google Ads and other platforms to measure impact and performance.
• Design compelling email marketing campaigns that generate leads, increase customer retention, and foster brand loyalty.
• Set measurable goals for your business and website, using analytics tools to track and improve performance.
• Leverage various research methods, including audience analysis, competitor research, and social listening, to develop a how-to guide for all your digital marketing activities.

Certification and Awarding Body

The course is mapped to the European Qualifications Framework (EQF) AND positioned within the European Higher Education Area (EHEA), a ‘translation tool’ between different qualification systems. The awarding body is the world’s leading Digital Marketing Institute. And both these facts are a big deal. They mean your DMI Certification gets recognized at a glance, fits within other educational frameworks and has value beyond borders.

The Professional Diploma in Digital Marketing is a comprehensive course designed to equip you with the skills and knowledge to excel in digital marketing. It covers various aspects, including SEO, social media marketing, email marketing, and digital strategy.