Master in Marketing, Commercialization and Revenue Management

Main characteristics of the Master in Marketing and Revenue Management Online

The challenge of digital transformation

The irruption of new technologies is causing great changes in the tourism sector in general and the hotel sector in particular, which is undergoing an accelerated transformation in the area of marketing, distribution and sales.

The high competitiveness and the new challenges that the industry is facing are increasing the demand for professionals with knowledge and mastery of the new online management tools, as this has become a fundamental aspect in the management of hotel establishments. In this context, e-commerce management and revenue management are now considered key positions within the hotel industry.

The role of e-commerce and revenue management directors

At this point, the role of both the e-commerce director -as responsible for the company's online business strategy- and the revenue management director -as responsible for predicting what the customer will do and guide strategies in that direction - are vital, but are not limited to the specific functions of your position. Like all managerial positions, his functions must coexist with the day-to-day life of his team: clearly set the objectives of the department, plan and make decisions, solve problems and also be a visible leader for the entire team. That is why many companies currently require prepared professionals with people management skills that allow them to successfully face permanent changes in a highly volatile and changing market.

An inclusive and unique Master

So these are the names to keep in mind: e-commerce address and revenue management address. Two figures who in a very short time have made the leap to become key positions within the hotel industry. And they are the cause (and the objective of the faculty) of the development of Ostelea's Master's in Tourism Marketing, Commercialization and Revenue Management, since it offers a comprehensive and unique training in its category, with a unified training program that covers online marketing, and -commerce and tourism marketing.

Advantages of studying this master's degree at Ostelea

• Online modality
• Possibility of places with scholarship
• Open convocatory
• Financing and aid program

Objectives of the Master in Marketing, Commercialization and Revenue Management

• Global vision. Acquire a global and inclusive vision of the sector in general and of the management of the different business models in the sector, from the point of view of senior management in sales, marketing and revenue.
• Management skills. Promote the growth and development of personal skills and the ability to understand and reason necessary for management positions.
• Management. Develop the strategic vision to optimize revenue through improved information management.
• Team leadership. Get to know in detail the new marketing environment and the possibilities offered by new technologies for the development of management and profitability optimization strategies.
• Revenue. Acquire the knowledge and internalize the tools for the design and implementation of a Revenue Management project for tourism companies.

Two modalities to choose from: Online or Blended

The master's degree can be taken in two modalities: online or blended (in the fields of Madrid and Barcelona).

Online modality

It is flexible and allows the student to gradually acquire knowledge according to their training needs and time availability. To do this, students have the planning and delivery dates of the different activities from the start day of the module so that they can have an overview and organize themselves during that time.

Blended mode

Combine the advantages of face-to-face training with the flexibility of distance training through the Virtual Campus. It offers participants 20 classes or face-to-face sessions, to choose from among more than 160, and 4 one-to-one face-to-face tutorials.

Curriculum of the Master in Tourism Marketing and Revenue Management

Module 1. Global vision

• Vision and strategic analysis of the tourism sector. Innovation and internationalization.
• Structure and evolution of the Hospitality sector.
• Tourism innovation and internationalization.
• New approach to the Hospitality sector.

Module 2. Marketing

Marketing applied to the tourism sector: offline, online and guest experience.

• Offline marketing.
• Online marketing.
• Information management and customer loyalty.

Module 3. Marketing

Strategy and realization of the marketing process of tourist products. e-commerce.

• The process of commercialization of tourist products.
• Commercial plan and management of commercial teams in the tourism sector.
• Tourist e-commerce.

Module 4. Revenue Management

Concept, strategy and management of revenue Management.

• Characteristics of revenue management in the Hospitality sector and applications to subsectors.
• The management of revenue management: pricing and indicators.
• Revenue Management management tools.

Module 5. The manager's vision

Improvement of personal and professional skills.

• Project planning.
• Financial and legal aspects in the tourism sector.
• Skills and tools for managerial development.

Final work of master

Triple degree after completing the Master in Marketing, Commercialization and Revenue Management

Upon successful completion of the program, the student will obtain a triple degree:

• Master's degree in Marketing, Commercialization and Revenue Management from Ostelea, Tourism Management School.
• The Master's degree in Marketing, Commercialization and Revenue Management from EAE Business School.
• The degree from the University of Lleida.

For admission to the master's degree, it is necessary to pass an admission process, which includes a personal interview, designed to ensure the suitability of the candidates and the maximum use of the program.

Financing and financial aid programs

Ostelea has developed different scholarship programs to adapt to the personal and professional circumstances of our students. The academic advisor is in charge of informing and advising the future student on the requirements and the procedure to apply for a scholarship at Ostelea.

Integral Development SMEs

We offer answers to the specific needs of SMEs. For us, it is very important to strengthen and implement strategies to improve competitiveness and the integral development of small and medium-sized companies.

Executive Woman

Women make up more than 40% of the participants in our programs, with an average age of 33 years. It is a group of students who are in full professional and personal maturity, and who need to combine their family, personal and educational activities. For this reason, we have an aid program for this professional segment. The managerial potential and leadership capacity of each of the candidates will be valued as two essential qualities for the study of their candidacy.

Certified Disability

In order to promote and contribute to the professional development of people with disabilities, we have launched an aid program for this group.

Academic excellence

It will distinguish the students with the best academic record. Candidates who prove that they have an academic record higher than an average score of 9.5 will be able to access the Academic Excellence Scholarship.

Entrepreneurs

Aimed at managers of SMEs, freelancers and professionals who want to start a business project.

Managers

Help aimed at managers, middle managers and qualified professionals who aspire to positions of responsibility.