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Open University BA (Honours) in Business Management (Marketing)
Open University

BA (Honours) in Business Management (Marketing)

Online United Kingdom

3 Years

English

Full time, Part time

05 Sep 2024

Oct 2024

GBP 21,816 *

Distance Learning

* total cost; part-time at a rate of 60 credits is £3,636 per year

Introduction

What do marketing professionals do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you'll develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice.

On completion of this degree, you'll be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.

Key features

  • Develops your ability to apply and evaluate marketing theories and techniques

  • Explores and analyses the interdisciplinary nature of business management, and the role of marketing management and management professionals in organisations and society

  • Helps you relate your studies to your own experience

  • Equips you with a wide range of employment opportunities across all sectors

Accessibility

Our qualifications are as accessible as possible, and we have a comprehensive range of support services. Our BA (Honours) Business Management uses a variety of study materials and includes the following elements:

  • Online study – most modules are online; some have a mix of printed and online material. Online learning resources could include websites, audio/video, and interactive activities
  • Pre-determined schedules – we’ll help you to develop your time-management skills
  • Feedback – continuous assessment includes input from your tutor and using this to improve your performance
  • Using and producing diagrams and screenshots
  • Finding external/third-party material online
  • Specialist software
  • Mathematical and scientific expressions, notations and associated techniques
  • Online tutorials
  • Group-work
  • Practical work

Accreditation

The Open University Business School is one of the few institutions worldwide that are triple-accredited by the Association to Advance Collegiate Schools of Business (AACSB) the European Quality Improvement System (EQUIS), and the Association of MBAs (AMBA). These are internationally recognised quality standards which independently validate the quality of the School’s teaching, research and operations. The School undergoes regular reviews to ensure that standards are maintained and has successfully retained its triple-accredited status since 2004. This qualification is accredited through inclusion in these reviews.

How long it takes

  • Part-time study - 6 years
  • Full-time study - 3 years
  • Time limit - 16 years

Program Outcome

Curriculum

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