Analytics ( Level 2 ), Certificate of completion

The students will learn the mechanics for collecting data, analyzing data and some core modelling approaches in forecasting, mix modelling and cross-channel attribution; How to use the purchase funnel as a framework for optimizing your marketing campaigns across paid, owned, and earned channels; Create a meaningful measurement and “test and learn” plans to show the business impact of marketing efforts; How to analyze marketing data and turn analysis into insight; Best practices for written and oral presentations.

By completing this course, you will be able to:

Determine which variables are impacting campaign response to optimize performance

Determine the drivers of campaign performance and strategic optimization opportunities

Tell a story through data

Create an executive summary of analytics insights