Master in Digital Transformation
Online
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
Introduction
Online master in internet business and new business models.
For a few years we are witnessing the transition from an analog society to a new digital one, with the disruptive changes that this implies. New technologies, new business models, new ways of organizing and communicating, new demands for skills and abilities for professionals etc ... are changing the way of doing business and structuring work. The first consequences are the profound changes in the configuration of most economic sectors and in the way of working. New companies with new business cultures have revolutionized the status quo prevailing in many economic sectors giving rise to new configurations totally different from the previous ones. Think of the Amazon, Google, Netflix, Spotify, Apple to name the best known.
We live a stage change characterized by the complexity, ambiguity, volatility and speed of the environment. Society demands more transparency and honesty in the way we communicate. We assist in the exponential increase in information to be managed for decision making. An external information, unstructured, open and in real time. New technological tools appear allow us to manage our organizations more efficiently. A very challenging environment that demands new skills and professional and personal skills. New paradigms for a new world.
For all the above, the Master in Digital Business of OBS focuses on the key aspects both from the technical and human point of view to face this new environment with guarantees. A must for professionals in the digital economy and knowledge society.
Curriculum
Curriculum
- Leadership and Change Management
- Digital skills and the future of work
- Digital marketing strategies.
- Transforming the relationship with customers (i): Business Intelligence
- Transforming the relationship with customers (ii): CRM and Social Media
- Design Thinking & New business models
- Digitization of the Supply Chain
- Business development
- Mobile strategies
- Digital Project Management - Agile Methodologies
- Final Master's Thesis (TFM)
Admissions
Program Outcome
goals
- Understand the need for change and become a promoter of it within your organization.
- Implement and lead business digitization strategies in all functional areas of an organization.
- Understand and adopt new ways of structuring work.
- Develop the managerial and managerial skills to be a 21st century professional
- Make the Development Plan of a digital business.
Career Opportunities
Professional outings
- Technology Sector
- Multinational companies
- Innovative Companies
- Digital business
- Communication and advertising companies
- Service sector
- Consulting firms
- Small and medium businesses