Bachelor of Arts (Honours) International Marketing (Birmingham City University) Kaplan Singapore

Birmingham City University

Programme Description

This one year top-up Degree programme helps working adults broaden their knowledge of Marketing and sharpen their creative skills. Current marketing methods and contemporary business issues, such as Contemporary Advertising, Social Marketing and Marketing Strategy and Planning are also covered in this programme.

Students will be working on a range of innovative and practical projects such as business reports, case studies, presentations and projects, which help them to apply their knowledge to real situations and make an immediate impact in their business organisations.

Structure and Content

This Degree programme may be completed in a minimum of 12 months on a part-time basis. Below is the programme structure:

• Digital Marketing Strategy
• Contemporary Advertising
• Relationship Marketing
• Sustainable Marketing
• Social Marketing
• Marketing Strategy and Planning
• International Marketing

For more information, please fill up the enquiry form so that our programme consultants can get back to you.

Entry Requirements

This Degree programme accepts a wide range of qualifications, which includes:

• Polytechnic Diploma or an equivalent qualification
• Kaplan Diploma
• Other Private Diplomas and/or Foreign qualifications will be assessed on a case-by-case basis

In all cases, the final decision for admission to the programme rests with the University.

English requirements:

Applicants are required to meet the University’s English language requirement.

Career Prospects and Opportunities

After graduation, students may choose to pursue the following roles (but not limited to):

• Commercial and Marketing Sales Executive
• Digital Marketing Manager/Executive
• International Business Manager
• Market Research Analyst
• Retail Manager
• Sales Manager/Executive
• Management Executive

Delivery methods

Students will attend a combination of lectures, tutorials and workshops in this programme. This top-up direct honours programme consists of 7 units and may be completed in a minimum of 12 months by enrolling in 2-3 units per trimester. Each module is supported with 24 contact hours with two intensive teaching blocks over the duration of a trimester to suit the needs of working adults.

Assessment methods

Each unit is assessed by any combination of class participation, written assignments, projects or examinations. Assessment methods may vary according to individual unit requirements.

Graduation and Degree

Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) International Marketing (Top-up) from Birmingham City University.

The Degree awarded will be the same as that to the on-campus graduates.

Programme Fees

The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, Degree (if earned) and transcript.