
BA in
Bachelor International Management (BA) IU International University of Applied Sciences – Online

Introduction
Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Why IU?
- #1 University in Europe: Join Europe’s largest private university with more than 100,000 students
- Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
- Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
- Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 75%.
The global business world needs motivated talent to develop business strategies, drive growth, and enable smooth operations between partners. As part of your degree in International Management with IU, you can gain extensive knowledge in marketing, sales, public relations, accounting, finance and controlling, and HR—and choose your major in the area that speaks to your interests.
IU puts major emphasis on practical experience, encouraging you to take part in case studies, trips to companies, and internship placements. In your final semester, you’ll have the chance to carry out an internship at an international company to get hands-on training. This will also help you find and focus on an industry area you are passionate about. There’s also the option for a semester abroad at one of our partner universities to study and even earn additional credits, as well as a great experience. And, with English as a language of instruction, you can improve your skills in the most popular language for a business that’s used all over the world.
A short overview of your study
- Degree: Bachelor of Arts (BA)
- Credits: 180 ECTS
- Start of study: Anytime (no fixed start date or enrolment deadlines)
Study duration: Standard period of study: 36 months.
Different time models possible - Study model: Online study including online exams 24/7
- Fees: from 94 euros per month
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Free Webinar and Q&A
Webinar: Study Online with IU 3:00 PM - 3:45 PM (CEST)
Career Opportunities
Career Relevance
A Bachelor degree in International Management opens the door to the entire corporate world and will show future employers that you are talented, strategic, and adaptable. With great knowledge of the full scope of business management and a major in your favourite area, you can go on to find a successful career in a company and country of your choosing.
International Brand Manager
As an International Brand Manager, you build, position, and communicate brands. You ensure all brand design and messaging is executed perfectly with a great communication strategy that you have developed in close collaboration with management. You source and define the right instruments and channels for effective marketing. You make sure that advertising campaigns are perfectly targeted to each target audience. This requires a deep understanding of the product world, target groups, intercultural differences, and your industry. At the interface between management, research and development, product, creative departments, sales, service and, of course, customers—this is an exciting and creative career.
Management Consultant
As a management consultant, you will advise other companies. The subject of the consultation could be the general management of the company or the handling of a change process. You will need to adapt your fundamental consulting concept individually to the expectations and the task of your customer, without neglecting the goals of your employer. You might start off at a consulting company and go self-employed once you’ve gained more experience and a great network.
International Talent Manager
International Talent Managers support human resources teams, helping them search for talents and executives and developing their skills. As an International Talent Manager you plan, arrange, and onboard new talent across borders and prepare trainees, employees and managers for assignments abroad or international projects. With a special focus on intercultural skills, you create training programs, ensure efficient succession from one employee to the next, and fill positions with exactly the right talent.
Admissions
Curriculum
This Bachelor programme lays the proper foundation for a fantastic career in international management.
- Gain in-depth economic knowledge, including micro and macroeconomics, statistics, and accounting.
- Examine the principles and challenges of international marketing, human resources, and accounting and learn to apply these for business success.
- Work on additional qualifications, such as international project management or change management for an additional competitive edge at interviews.
1st semester | 2nd semester | 3rd semester |
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4th semester | 5th semester | 6th semester |
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Choose one module from Electives A:
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Choose one module from Electives B:
Choose one module from Electives C:
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Study Model
OnlineThis course is offered completely online. You can decide when and where you study with no need to wait for the term to start.
| Easier admissionThis study programme is eligible for our Easy Admission option, where you can get started sooner and worry about the paperwork later.
*Eligibility criteria apply | Your own paceWe have full-time and part-time study models for this course. You can choose how you want to study and how long this course will take to suit your schedule. |
Rankings
Accreditation & Rankings and Memberships
Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma Pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Outcome
Two Degrees, Double the Advantage

IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or travelling.
Program Tuition Fee
Scholarships and Funding
Online Scholarship Initiative: Save up to 75%!
Get your European degree from the largest universities for online studies in Germany — without sacrificing your job or family commitments!
With over 20 years of experience and over 100,000 worldwide students, IU offers scholarships of up to 75%.
Distance learning at IU International University of Applied Sciences offers students the opportunity to develop on a personal and professional level and advance their careers through flexible, practice-oriented study.
You can start your education whenever you want - studies and exams are available to you 24/7.
(Be aware that IU scholarships are not available to students from Germany, Austria, and Switzerland)
Make the first step: