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IU International University of Applied Sciences – Online Master Applied Artificial Intelligence in Marketing and E-Commerce (MSc)
IU International University of Applied Sciences – Online

Master Applied Artificial Intelligence in Marketing and E-Commerce (MSc)


12 Months


Full time, Part time

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EUR 2,400 / per year *

Distance Learning

* Price starts from, includes up to 67% discount on tuition fees. For a personalized offer contact the University.


Master the skills to excel as a proficient marketer!

The Master's in Applied Artificial Intelligence in Marketing and E-Commerce combines essential marketing principles with technical proficiency, offering specialized knowledge in applying Artificial Intelligence to marketing. This programme empowers you to take a significant role in enhancing business performance.

AI is a transformative force in contemporary technology, showcasing immense potential for widespread application and integration. Its accessibility to various organisations and professionals across diverse sectors is a key factor in this disruption. Whether in marketing, healthcare, or any other industry, the prevalence of AI tools is steadily increasing, necessitating proficiency in their application within the professional sphere. IU's Master's in Applied Artificial Intelligence in Marketing and E-Commerce degree programme equips you with the necessary AI knowledge to thrive in your field and become an essential part of your organisation. Through this programme, you will develop specialised skills aligning strategic approaches in both marketing and e-commerce, harnessing AI-powered analytics and insights to drive success. At IU, you can study flexibly and fully online from anywhere in the world, allowing you to integrate your education seamlessly into your professional and personal life.

Why IU?

  • Germany’s largest University: With over 100,000 students from more than 153 countries
  • Digital, Flexible, 100% online: IU offers outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online classes and exams 24/7.
  • Fully Accredited Degree: All IU's degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
  • Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
  • International Focus, Practical Orientation: 94% of their graduates have a job within six months of graduation.
  • Scholarships available: Depending on your situation, motivation, and background, IU offers scholarships that can reduce your tuition fees by up to 67%.
  • A short overview of your study - Succeed globally with IU

With IU, you can open doors to career opportunities all around the world. Their state-accredited programmes will equip you with industry-relevant knowledge and in-demand skills so you can stand out in the global job market. Studying at IU also gives you access to their exclusive online career services and events and connects you to their global network of academic partners so you can study in the US, Canada, or Australia.

Your path into the future

Intelligent assistants, autonomous robots, self-driving cars - almost daily we can read about new spectacular successes of artificial intelligence-based systems achieving what was considered impossible just a few years ago. Innovation springs from bright minds - IU's international Master's programme in Artificial Intelligence prepares you for an exciting career making the future happen now.

Graduates from their courses go on to become AI Specialists building the next generation of intelligent systems, team leaders of successful AI project teams, or AI designers working on the interplay of human and artificial intelligence.

A short overview of your study

  • Degree: Master of Science (MSc)
  • Credits: 60 ECTS
  • Start of study: February 2024. After start anytime (no fixed start date or enrolment deadlines)
  • Study duration: Standard period of study: 12, 18 or 24 months (60 ECTS)
  • Study model: Online study including online exams 24/7


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