MBA in International Marketing

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Our online MBA – International Marketing study programme is extremely practice-oriented and will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing. Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies. In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge of strategic and operational thinking in a management role in a global company. Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.

1st Semester

• Leadership
• Innovation and Entrepreneurship
• Corporate Finance
• International Marketing
• Managerial Economics
• Performance Measurement

2nd Semester

• Strategic Management
• Business Ethics and Corporate Governance
• Operations and Information Management
• Sales, Pricing and Brand Management
• Consumer Behaviour and Research

3rd Semester

Capstone Project Thesis & Defense

Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities.

Once you’ve completed your degree, you could work as:

Marketing Manager

As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.

Accreditations, Rankings, and Memberships

	Accreditation  IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes.
	Cambridge Assessment International Education / High School Diploma A-Levels IU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times.
	Awards and Rankings  IU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage.
	Memberships  IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning.

Global Recognition and Academic Partners