MBA in
MBA in International Marketing IU International University of Applied Sciences - Online Studies
Introduction
Start your MBA in International Marketing Online
Do you have a passion for marketing and business? Then this MBA in International Marketing is the right study programme for you. You will learn how to create business value through successful marketing strategies. Also, you will gain the skillset and knowledge to effectively manage teams. With the online MBA in Marketing at IU, you’ll study with an international mindset, and focus on global branding strategies. Study online and benefit from full flexibility. Students in this study programme are eligible for a dual degree from LSBU (London South Bank University) without any additional academic requirements.
Study the way you want with IU Online Studies
Studying online doesn’t mean studying alone: your fellow students, tutors, professors and student advisors are available at any time, for any question or advice you need.
With over 10 years of online studies experience, the programmes at IU are designed to fit your needs and help you succeed:
- Start studying whenever you want to: no need to wait for a semester to start. 100% online, from wherever you are.
- Take your exams whenever you’re ready. 24/7, 365 days a year, from anywhere in the world.
- Build your international network from the very first step and position yourself for success on a global scale.
- At IU, our goal is to give you the tools you need to build a successful career. That’s why 94% of our graduates find a job within 3 months of graduating.
- Our degrees are recognised and accredited globally, giving you better chances to succeed in the international job market.
- We offer flexible payment options, to suit every student. You can pay for your studies each month, or on a yearly basis.
Earn a degree in an in-demand profession and develop all of the skills you need in order to secure your professional future.
Boost your career. Earn a dual degree
With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.
Start your studies at IU, apply for your British certificate* and you will automatically be awarded a degree from LSBU following your graduation if all of your study requirements have been fulfilled successfully.
Send in your application form, and get in touch with our Student Advisory Team, and receive your British graduation certificate after you’ve successfully graduated from IU.
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Admissions
Free Webinar and Q&A
Webinar: Study Online with IU 6:00 pm - 7:00 pm (CEST)
Curriculum
Our online MBA – International Marketing study programme is extremely practice-oriented and will teach you all the business administration and specialist knowledge you’ll need as a future manager in international marketing. Among other things, you’ll develop skills in planning, implementing, and controlling marketing strategies and implementing international market entry strategies and market development strategies. In addition, you’ll train up your soft skills and analytical abilities and gain more advanced knowledge of strategic and operational thinking in a management role in a global company. Once you graduate, you’ll have your pick of attractive leading roles in marketing in both national and international companies.
1st Semester
- Leadership
- Innovation and Entrepreneurship
- Corporate Finance
- International Marketing
- Managerial Economics
- Performance Measurement
2nd Semester
- Strategic Management
- Business Ethics and Corporate Governance
- Operations and Information Management
- Sales, Pricing and Brand Management
- Consumer Behaviour and Research
3rd Semester
Capstone Project Thesis & Defense
Rankings
Accreditation and Rankings
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Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
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Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma Pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
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Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
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Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Tuition Fee
Career Opportunities
Almost every nationally and internationally operating company markets products or services. As a marketing expert with sound management and sales knowledge, you have excellent career opportunities.
Once you’ve completed your degree, you could work as:
Marketing Manager
As a marketing manager, you are responsible for the planning, development, and implementation of a company's marketing strategies. You control all marketing activities and monitor their achievement. By making strategic decisions, you play a major role in shaping the company and its external impact and thus bear a high degree of responsibility.