Master in Customer Experience - Online
Online
DURATION
10 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 7,500
STUDY FORMAT
Distance Learning
Introduction
Inesdi's Master in Customer Experience will equip you with the necessary skills to lead strategic decisions aimed at maximizing the customer relationship and satisfaction model, learning how to anticipate their needs and desires, in the current high uncertainty and competitive landscape, generating and implementing changes in organizations, so that they obtain a competitive advantage by placing the consumer at the center of their strategy.
Completion of this program allows new skills and abilities to be obtained so that the professionals who study it can successfully lead projects in the field of Customer Experience in their respective companies and thus be able to respond to the needs of the current business environment.
Reasons to study at Inesdi
- Methodology
Our methodology fully adapts to your time and needs, thus being able to combine your academic life with personal and professional life. In addition, you will have all the necessary support during the program so that you can develop professionally and personally. - Faculty
You will learn from leading practitioners in their sector and business area who are active. Our faculty is in first-hand contact with the changes that are taking place in the sector, as well as with the new trends, tools and functionalities that are being developed. - ThinkDigital Challenge
You will work on a Master's Final Project that will base its premises on the real needs of top-level companies. In addition, you will start working on it from the beginning, so that you will be able to apply all the knowledge that you acquire throughout the program. - stage
In the different face-to-face activities, you will meet classmates, teachers and companies linked to the school. You will be able to participate in networking dynamics, project presentations, masterclasses and visits to companies for a whole week. In addition, you will have a coworking at your disposal.
Ideal Students
Perfil Del Estudiante
The Inesdi Master in Customer Experience is aimed at professionals with experience and a business profile, as well as young entrepreneurs, who are interested in creating relevant and optimal experiences for the customers of their companies and start-ups.
Admissions
Curriculum
A Master in Customer Experience Online consists of 60 ECTS.
The Customer Experience program is structured in 10 modules, and ends with the Final Master's Project.
They will also learn to use the following tools:
- Módulo 1. - Definir y desarrollar una estrategia Customer Experience
- Módulo 2. - Contexto y estrategias de contenido omnicanal
- Módulo 3. - Diseño de experiencias prediciendo la conducta del consumidor a través del Neuromarketing
- Módulo 4. - Medir y optimizar la experiencia del cliente
- Módulo 5. - Gestión dinámica de la relación con el cliente
- Módulo 6. - Uso de una estrategia de MarTech para impulsar experiencias dinámicas del cliente
- Módulo 7. - Medición y seguimiento del ROI a lo largo del Ciclo de vida del cliente
- Módulo 8. - Employee experience
- Módulo 9. - Implantación de CX en una organización. OKRs
- Módulo 10. - ABM Experience. Account Based Marketing + CX + B2B
- Talleres
- Certification
- Trabajo Fin de Máster
Final Master Project
Es un trabajo académico-práctico que los estudiantes realizarán, transversalmente. El objetivo de este trabajo es favorecer la aplicación práctica de los conocimientos, metodologías y herramientas vistos a lo largo de todo el máster.
Program Outcome
Una vez que completes con éxito tu programa, obtendrás un doble título:
- The Master in Customer Experience by Inesdi Business Techschool
- The Master of Lifelong Training in Customer Experience from the International Business University (UNIE).
Career Opportunities
Salidas Profesionales
Al finalizar el programa, los estudiantes estarán equipados con un perfil profesional único que los preparará para ocupar puestos tales como:
- Director de experiencia (CXO – Chief Customer Officer)
- Consultor experiencia de usuario
- Diseñador de interacción
- Gerente de diseño de producto o servicio
- Digital media planner
- Responsible for voice of the customer & customer insights
- Omnichannel Strategist
- Customer Service Director
- Usability Researcher