BTEC 7 Extended Diploma Business and Communication Management

Specialize in communications and continue your studies abroad

Présentation de la formation

BTEC's (Business Technician Education Council) are international qualifications delivered in partnership with the Pearson Group, the world's leading education company, and designed to equip learners with professional skills across a wide range of industries. BTEC programs, currently bringing together more than 3 million learners across 90 countries, are based on several objectives and advantages :

• an internationalization of studies
• an educational approach promoting the autonomy and adaptability of learners
• official recognition of diplomas and European equivalences (ECTS)
• progression and international university partnerships (BA, MA).

The BTEC 7 Extended Diploma Business and Communication Management (level II, bac+4) trains managers focused on communication strategies, advertising, and communication budget management. The managerial skills acquired through this cycle also provide access to activities related to business management, teams and the development of notoriety.

• Entry level: Bac +3
• Exit level: Bac +4
• ECTS credits: 60
• Duration: 1 year
• Distance learning
• Training to study abroad

Modalités d'admission

Candidates holding at least a diploma equivalent to bac+3 are eligible (file, interview):

• Licence
• RNCP Level II title
• BTEC 6

Programme

First period:

• DEVELOP STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS
• PROFESSIONAL DEVELOPMENT FOR STRATEGIC MANAGERS
• STRATEGIC CHANGE MANAGEMENT
• DEVELOP CORPORATE CULTURE
• CONDUCTING AN E-STRATEGY
• STRATEGIC MARKETING MANAGEMENT
• COMMUNICATION STRATEGIES OF ORGANIZATIONS

Second period:

• MANAGING CORPORATE RESPONSIBILITY IN A MACRO-ECONOMIC ENVIRONMENT
• STRATEGIC HUMAN RESOURCES MANAGEMENT
• STRATEGIC MANAGEMENT: QUALITY AND SYSTEMS
• STRATEGIC PLANNING
• PROJECT DEVELOPMENT AND IMPLEMENTATION

+ internship in a company (or work-study program, or salaried activity) lasting at least 8 weeks, in France or abroad, related to the chosen specialty.

Validation of acquired experience

The diploma is accessible through the VAE, without qualification requirements. Learners wishing to take this diploma must complete a certification file.

Validation of the diploma

Rating system:

• Research work with supervision from a tutor per unit
• Participation and attendance *
• Professional skills e-portfolio

Obtaining the diploma is subject to validation of all of its constituent units and the corresponding ECTS. The diploma awarded is the BTEC 7 in Strategic Management and Leadership , under the authority of the certifier, Pearson Education. The diploma is controlled and recognized by OFQUAL (Office of the Qualifications and Examinations Regulator), the British equivalent of the French RNCP.

Continuing Studies

Following the completion of the BTEC 7 Extended Diploma in Strategic Management and Leadership , further study is possible:

• By directly integrating the second year of studies of an MBA cycle (level I, bac+5), in open distance learning, in France or abroad, such as the MBA Business and Marketing Management for example
• By joining one of the foreign universities offering BTEC's: Heriot-Watt University, University of Greenwich, Middlesex University, University of Sunderland, Birmingham City Business School, Cardiff Metropolitan University, University of Derby... (non-exhaustive list)
• By integrating a European program with the European Master(*) in Communication

(*) The expression “European Master” here designates a bac+5 level of studies and not a “Master” diploma conferring a “Master” university degree, a state monopoly.