Online MBA with Customer Experience in Digital Environment Track

The curriculum is meticulously crafted to equip students with the knowledge, skills, and competencies required to excel in the modern business landscape. Key areas of study include business innovation, digital ecosystems, artificial intelligence, emotional leadership, and neuromarketing. The program is structured to provide a comprehensive understanding of business management at strategic, operational, and tactical levels, with a strong emphasis on practical, real-world applications.

Induction Weeks (2 weeks):

• Leadership Through Simulation
• Risk Management Workshops for Top Management
• Global Scenario: Future Directions

Mastering Business at Every Level:

• Accounting and Reporting Analysis (8 ECTS)
• Financial Planning (8 ECTS)
• Business Analytics for Decision-Making (6 ECTS)

Exploring and Implementing Adaptive Multi-Dimensional Business Models:

• Business Innovation and Digital Ecosystem (6 ECTS)
• Corporate Strategy (6 ECTS)
• Economics for Business (6 ECTS)

Methodology and Tools of Business Agility:

• Supply Chain and Operations Strategy (6 ECTS)
• Marketing and International Positioning (6 ECTS)
• Leadership, Human Resources, and Organization (6 ECTS)

Engaging in a Real Project for Practical Solutions:

• Project Management in Action (Consulting Project) (8 ECTS)

Consumer Experience in the Digital Environment:

• Innovation and Brand Building
• Consumer Behavior and User Experience (UX)
• Neuromarketing

• Listed among the Best Business Schools in Spain by Forbes
• Recognized as a Tier One MBA in Global and European MBA Rankings 2022 by CEO Magazine
• Accredited by the Malta Further & Higher Education Authority (MFHEA)
• Ranked 20th in the world by QS Top MBA (2023)

• 35% of graduates acquired senior management positions post-graduation
• 65% indicated a salary increase within a year
• 73% increased their professional responsibilities

Our MBA curriculum serves as a catalyst for international career advancement, particularly emphasizing opportunities within Europe and beyond. Here’s an overview of what our program offers:

• Market Insight: Dive deep into the economic intricacies, consumer dynamics, and business environments of Europe.
• This thorough understanding equips you to make informed decisions and thrive in diverse market landscapes.
• Career Ecosystem: Navigate through job markets, explore various career trajectories, and uncover competitive advantages associated with roles in Europe and globally.

Completing our MBA program prepares you for a variety of leadership opportunities across industries, including:

• Strategic Management Roles: Excel in managerial positions in both small enterprises and large corporations, driving strategic initiatives and organizational success.
• Leadership Positions: Lead multidisciplinary teams and diverse departments, leveraging enhanced leadership and management skills acquired through our program.
• Change Management and Consulting: Engage in roles focused on change management and management consulting, aiding organizations in navigating transitions and improving efficiencies.
• Entrepreneurship and Innovation: Pursue entrepreneurial ventures or roles that foster innovation and business development, using the entrepreneurial mindset cultivated during the MBA.

This revision of the Career Opportunities section aligns with the competitive example provided while ensuring uniqueness and specificity to the GBSB Global Online MBA program.

Graduates of the Online MBA program at GBSB Global Business School will achieve the following outcomes:

• Enhanced Management Skills: Graduates will develop advanced management skills, enabling them to lead teams effectively, make strategic decisions, and drive organizational success.
• Comprehensive Business Knowledge: Students will gain a thorough understanding of core business disciplines such as finance, marketing, operations, and strategy, equipping them with the knowledge needed to excel in various business environments.
• Adaptability and Agility: Graduates will learn to navigate the complexities of the modern business landscape, including digital transformation, global market trends, and disruptive technologies. This adaptability is crucial for thriving in today’s rapidly evolving business world.
• Practical Problem-Solving Skills: Through hands-on projects and real-world case studies, students will enhance their problem-solving abilities, making them highly sought after by employers for their practical experience and analytical skills.
• Global Perspective: The program fosters a deep understanding of international business practices and cultural nuances, preparing graduates to operate effectively in a globalized economy.
• Ethical Leadership and Sustainability: Emphasis on ethical business practices and sustainability equips graduates to lead responsibly and make decisions that positively impact society and the environment.
• Entrepreneurial Mindset: Graduates will cultivate an entrepreneurial mindset, enabling them to innovate, launch new ventures, and drive business growth.
• Enhanced Communication Skills: Students will improve their ability to communicate effectively with diverse groups, present ideas clearly, and lead teams with confidence.
• Networking and Career Advancement: Graduates will build a robust professional network through interactions with peers, faculty, and industry leaders. This network, combined with the program’s career development resources, will support their career advancement and job market success.
• Qualification Achievement: Graduates will earn an internationally recognized MBA degree, enhancing their credentials and opening doors to higher-level career opportunities and leadership roles.