Online Bachelor of Business Administration and Digital Innovation with Digital Marketing
Spain Online, Spain
DURATION
3 up to 6 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 5,750 / per year
STUDY FORMAT
Distance Learning
Introduction
Online BBA Marketing is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world.
The Online Bachelor of Business Administration and Digital Innovation with Digital Marketing prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors.
The Online Bachelor of Business Administration and Digital Innovation with Digital Marketing teaches students practical marketing competencies, in addition to how to apply what they learn in the classroom to real-life marketing operations. The Online Bachelor of Business Administration and Digital Innovation with Digital Marketing is designed to provide GBSB Global students with comprehensive education, focused on advanced marketing skills and practices used today.
The courses cover current marketing issues, including digital and online marketing and innovative marketing communication. The Online BBA in Global Marketing program is based on marketing concepts and business. The program focuses on research skills, sales management, marketing, product planning, and development.
Online Bachelor of Business Administration and Digital Innovation with Digital Marketing students study critical thinking, specialized theory, and how it is employed in marketing in the real world by participating in learning-by-doing objectives in the fields of brand management, sales management, digital marketing, market analysis, and product development.
5 Advantages of Online Bachelor of Business Administration and Digital Innovation with Digital Marketing
- Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team.
- Entrepreneurship – Learn to lead, search for new opportunities, and implement and commercialize new ideas.
- Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation.
- Change Management – Embrace and encourage change.
- Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders.
Key Facts
- Duration of the program – 3 years
- Language of the program – English
- Intakes – October, January, April / Yearly
- Location – Online
Program Highlights
- Faculty with Industry Experience
- Practical Knowledge Applicable on a Global Scale
- Career Opportunities with Multinational Companies
- Holistic digital experience supported by Microsoft and flexibility
- Technology and innovation-driven education
Why GBSB Global?
- The only business school in Spain with international accreditation from ASIC
- The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one
- Official Microsoft Showcase School
- The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center
- Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
- Recorded as one of the best business schools in Europe by MYBS (Mind Your Own Business School)
- Recognized as a leader in global education by Newsweek Magazine
- Ranked No. 1 in Europe in the Guide to Sustainability Schools
- Official member of the European Council for Business Education (ECBE)
- Repetitive winner of International Business Ethics Case Competition, USA
- Global Diversity | Faculty from 20+ countries
- Focus on Innovation | From teaching methods, course curriculum, and workshops to a fully digitalized educational environment we are all about innovation and challenging the status quo
- Employability & Career Development Opportunities | Practical knowledge and skills, career counseling, and individual coaching sessions
Curriculum
1st Year: Compulsory (60 ECTS)
- Global Business Environment (7 ECTS)
- Business Communication (7 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS)
2nd Year: Compulsory + Specialization (60 ECTS)
- Strategic Management of Enterprise and Digital Innovation (13 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behavior (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS)
- Three units corresponding to a chosen specialization area
3rd Year: Compulsory + Specialization (60 ECTS)
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation (15 ECTS)
Admissions
Career Opportunities
GBSB Global’s Online Business Bachelor with Digital Marketing students will develop skills in client relations, communication, collaboration, storytelling, and social media. During the Online Business Bachelor with Digital Marketing program students will engage with their professors, reknown experts in the field, who will mentor students, helping them to identify their preferred niche within this broad arena.
While digital marketing is all the rage with greater numbers of businesses focusing on technology and advancements in social platforms, Online Business Bachelor with Digital Marketing students will want to choose to specialize in a single aspect of digital media, such as user experience or data analytics to increase their marketability. Invest in a career that traverses borders and is in high demand across the globe. Earn your Online Business Bachelor with Digital Marketing at GBSB Global and watch your career take off.
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Program Outcome
Why Earn an Online BBA?
- Build A Career That Will Be in Demand for The Long Term
- Gain A Global Perspective on The Business World and Develop Your Professional Flexibility
- Follow Your Aspirations and Embrace New Educational Opportunities – One Step Away from an MBA
- Acquire a Combination of Hard & Soft Skills and Become Highly Competitive
- Prepare to Face the Challenges of the 21st Century
- Increase Your Innovative Potential
- Take Advantage of the flexibility of online education
Discover Online Bachelor of Business Administration and Digital Innovation with Digital Marketing
- Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies
- Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition.
- Earn Accreditation in addition to your master's degree through the ACCA, the renowned international Association of Chartered Certified Accountants
- Learn differently. Think differently. Earn your Online BBA at GBSB Global Business School, a business school reshaping the way business is taught.
- Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business.
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.