Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR
Spain Online, Spain
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 5,750 / per year
STUDY FORMAT
Distance Learning
Introduction
The Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR is a multicultural program for those international students who are looking to develop a solid understanding of the numerous core business concepts from a global perspective. Students seek to acquire an in-depth knowledge of global markets and industries, as well as understand the business cultures in Europe, Asia, Latin America, and other regions around the world. Students studying for an Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR concentrate on business innovation, global marketing, emerging technologies, and company and personal branding.
The Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR prepares students to face the challenges presented by the globalized economy and provides the knowledge and skills required to work across borders. Online BBA students develop greater cultural intelligence and awareness, which enables them to work effectively with people who have vastly different values and behaviors.
Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR students learn how to devise and execute integrated, multi-channel communication and marketing campaigns globally. The Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR applies the latest teaching methodology, case studies, situational analysis, simulation games, and hands-on classes that teach practical skills that are applicable to today’s dynamic, modern business environment.
The Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR is a comprehensive degree program that provides a unique outlook on today’s global challenges and prepares students to meet them head-on. The Online BBA PR & Communication requires critical and creative thinking, emphasizing the use of practical skills and abilities to understand the dynamics of communication and its fundamentals.
Courses focus on new global communication forms and practices, online communication tools, and media globalization. Become a GBSB Global Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR student and you will become an expert at email strategies, mobile marketing, social media, paid media, analytics, and more.
5 Advantages of Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR
- Modern Technologies – Equip yourself with the latest tools in technology and be a frontrunner in innovation.
- Creativity – Let go of convention, find new solutions to various problems, and develop innovative ideas independently or in a team.
- Change Management – Embrace and encourage change.
- Managing Diversity & Globalization – Develop your cultural aptitude and emotional intelligence to effectively negotiate and collaborate across borders.
- Entrepreneurship – Learn to lead, search for new opportunities, and implement and commercialize new ideas.
Key Facts
- Duration of the program – 3 years
- Language of the program – English
- Intakes – October, January, April / Yearly
- Location – Online
Program Highlights
- Faculty with Industry Experience
- Holistic digital experience supported by Microsoft and flexibility
- Practical Knowledge Applicable on a Global Scale
- Career Opportunities with Multinational Companies
- Technology and innovation-driven education
Why GBSB Global?
- The only business school in Spain with international accreditation from ASIC
- The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one
- Official Microsoft Showcase School
- The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center
- Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA
- Recorded as one of the best business schools in Europe by MYBS (Mind Your Own Business School)
- Recognized as a leader in global education by Newsweek Magazine
- Ranked No. 1 in Europe in the Guide to Sustainability Schools
- Official member of the European Council for Business Education (ECBE)
- Repetitive winner of International Business Ethics Case Competition, USA
- Global Diversity | Faculty from 20+ countries
- Focus on Innovation | From teaching methods, course curriculum, and workshops to a fully digitalized educational environment we are all about innovation and challenging the status quo
- Employability & Career Development Opportunities | Practical knowledge and skills, career counseling, and individual coaching sessions
Curriculum
1st Year: Compulsory (60 ECTS)
- Global Business Environment (7 ECTS)
- Business Communication (7 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS)
2nd Year: Compulsory + Specialization (60 ECTS)
- Strategic Management of Enterprise and Digital Innovation (13 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behavior (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS)
- Three units corresponding to a chosen specialization area
3rd Year: Compulsory + Specialization (60 ECTS)
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Three units corresponding to a chosen specialization area
- Undergraduate Dissertation (15 ECTS)
Admissions
Career Opportunities
PR & Communication skills are highly sought-after across local and international scales both in traditional and digital capacities. Upon completion of an Online Business Bachelor with Digital Communication & PR you will be exposed to a variety of industries, many of them adapted to the online market: graduates of the program find themselves working as social media and web managers, communication specialists, content specialists, press secretaries, online reputation managers, and public affairs managers.
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Program Outcome
Why Earn an Online BBA?
- Build A Career That Will Be in Demand for The Long Term
- Gain A Global Perspective on The Business World and Develop Your Professional Flexibility
- Follow Your Aspirations and Embrace New Educational Opportunities – One Step Away from an MBA
- Acquire a Combination of Hard & Soft Skills and Become Highly Competitive
- Prepare to Face the Challenges of the 21st Century
- Increase Your Innovative Potential
- Take Advantage of the flexibility of online education
Discover Online Bachelor of Business Administration and Digital Innovation with Digital Communications and PR
- Study Business Administration at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. Set yourself apart from the competition.
- Learn differently. Think differently. Earn your Online BBA at GBSB Global Business School, a business school reshaping the way business is taught
- Earn Accreditation in addition to your master's degree through the ACCA, the renowned international Association of Chartered Certified Accountants
- Be a part of the technical revolution. Embracing the hi-tech world of today and using these tools to place you at the forefront of innovation in business
- Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies