Fashion Management: Create Your Own Sustainable Brand Course - Institut Français de la Mode (IFM)

Upskill in fashion management for work in fashion marketing, branding, product development, sustainability and entrepreneurship.

Build professional skills in fashion marketing and branding

This ExpertTrack offers new and experienced fashion professionals the opportunity to build up-to-date, practical knowledge of the business of fashion and the contemporary fashion market.

Build the key skills required to succeed in fashion management

Globally, the worldwide fashion market in 2020 is valued at $300 billion.

Using case studies from major fashion brands, you’ll develop your professional understanding of the key business components of the global fashion industry, from building a collection and fashion brand to fashion entrepreneurship.

Discover fashion brand business models and analyse consumer behaviour in fashion

To fully understand the inner workings of the modern fashion business, you’ll examine the fashion market from three key perspectives: fashion from a historical and anthropological standpoint, established and emerging fashion business models, and the fashion business from a consumer behaviour perspective.

This holistic approach will enhance your understanding of the current fashion market from both a business and consumer perspective.

Build professional skills in fashion marketing and branding

When it comes to building a fashion brand, fashion professionals need skills in marketing, manufacturing, communication and digital.

This ExpertTrack will teach you how to build a brand identity that translates seamlessly to your consumer experience. You’ll also master how to market a fashion brand and communicate it using digital and social media marketing.

Tackle fashion product development and sustainability in fashion

You’ll get to grips with fashion product development as you learn the ins and outs of planning, developing, and presenting a collection or fashion product.

The final course of ExpertTrack is dedicated to fashion’s future: fashion entrepreneurship and sustainable fashion.

You’ll consider the logistics of creating a sustainable fashion business and examine how to be entrepreneurial in fashion now and in the future.

Learn with fashion training experts at Institut Français de la Mode (IFM)

With a deep understanding of the fashion industry and business, IFM has offered graduate programmes in fashion management and fashion design for over thirty years.

Content for this ExpertTrack has been adapted from the Fashion Business microcredential - if you want to find out more, take a look at the microcredential which offers smaller cohorts with tutor interactions and academic credit.

Key skills you will learn

• Fashion business strategy
• Fashion marketing
• Fashion collection construction
• Sustainable fashion strategy
• Fashion culture
• Entrepreneurship in fashion
• Innovation in fashion
• Fashion brand identity
• Fashion product development
• Fashion branding

ExpertTrack course overview

• Fashion Management: Defining Markets, Business Models & Trends
  Explore fashion from a historical and sociological perspective and understand evolving fashion business models.
• Fashion Management: Brands, Communication & Distribution
  Discover how to build a brand identity, how to translate it into the consumer experience, and how to successfully communicate it.
• Fashion Management: Products and Collections
  Learn all about the fashion product, including how to define different fashion product categories, and how to build a collection.
• Fashion Management: Innovation, Entrepreneurship & Sustainability
  Take a look at the future of fashion, focusing on sustainability and entrepreneurship.

How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award that proves your expertise.

World-class learning with

Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

Start learning today - free 7-day trial

After your free trial you can:

• Pay $39 per month to keep learning online
• Have complete control over your subscription; you can cancel any time
• Work at your own pace and set your own deadlines at every stage
• Only pay while you’re learning; the subscription will cancel automatically when you finish
• Complete online assessments to test your knowledge and prove your skills
• Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
• Keep access to the content of courses you complete even after your subscription ends