Digital Marketing: Coding, UX, and Creating Digital Content Course - University of Leeds
FutureLearn
Key Information
Campus location
Online United Kingdom
Languages
English
Study format
Distance Learning
Duration
8 weeks
Pace
Part time
Tuition fees
USD 39 / per month *
Application deadline
Request info
Earliest start date
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* after your 7-day free trial you can pay $39 per month to keep learning online
Scholarships
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Introduction
Discover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.
Supercharge your digital marketing skills
Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind the scenes to learn the techniques needed to create an impact in a saturated digital world.
You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online.
Learn how to code for the web
Explore what goes on behind your favourite websites and apps by learning the basics of coding.
You’ll examine the coding languages of HTML, CSS, and JavaScript before gaining practical skills in a hands-on coding project.
Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team.
Understand what makes a great user experience for mobile apps
Discover the importance of UX when creating an app for your target audiences as you delve into the world of app design with industry experts.
You’ll learn how smartphone features influence app design before creating your own clickable prototype app.
Create engaging online digital content
With four billion active internet users worldwide consuming more content than ever before, how do you make your voice heard above the noise?
You’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information.
You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success.
Understand what makes an effective social media campaign
In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way.
In the final course, you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success.
You’ll explore how companies use digital marketing, and how you can bring social media to your communication and customer support strategies.
Armed with the skills you’ll learn on this ExpertTrack, you’ll have the confidence and knowledge to use different avenues of digital marketing to make your message stand out.
Key skills you will learn
- Setting goals
- Digital skills
- Develop networks
- Coding
- UX
- User experience
- Social media marketing
- Digital marketing
- App design
Experience requiredThis ExpertTrack is designed for those who want to increase their digital skills and understand how to use digital technology in the workplace. You may be a graduate or a marketing professional wanting to improve your career prospects by upskilling. | Getting startedYou don’t need any prior knowledge to join this ExpertTrack, just an interest in digital marketing. This will suit you if you want to learn more about digital working practices and how this can help your business stand out online. |
World-class learning with
World-class learning with University of Leeds
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
This ExpertTrack is accredited by The CPD Certification Service
Start learning today - free 7-day trial
After your free trial you can:
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends
Curriculum
ExpertTrack course overview
- Creating a Great User Experience for Mobile Apps
Discover the essentials of UX and bring products to life by designing your own mobile app with the University of Leeds. - Learn to Code for the Web
Interested in what's behind your favourite websites and apps? Get to grips with the basics of coding in HTML, CSS, and JavaScript. - How to Create Great Online Content
Discover what makes online content a success, and learn how to create engaging content that's in line with your business goals. - Create a Social Media Marketing Campaign
Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award that proves your expertise.
Join a free 7-day trial Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week. | Keep learning for $39/month Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time. | Earn digital certificates Receive a certificate for every completed course and pass the final assessment to earn a digital certificate that you can share with your professional network. | Become an expert Use your specialist training to progress further in your career or build expertise in areas you’re passionate about. |