MBA in Digital Business
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 6,100 *
STUDY FORMAT
Distance Learning
* fees per term
Introduction
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest-growing and most in-demand modern industries. The digital business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. Students will be well-equipped to start their own online business, join an existing company, or invent new ways of doing business online.
The managerial skills that digital business graduates gain are applicable to both those who wish to launch their own digital venture and those who go on to work for an established operation. As well as learning fundamental business skills such as accounting, management, marketing, and human resources, students learn how to design and craft business according to new digital models and strategies.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Additional Qualifications
While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.
In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.
To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.
The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.
Both qualifications can be earned in one year of full-time study or two years of part-time study.
Benefits of Studying for an MBA
- Top-ranked MBA program
- Join the alumni network of 30,000+ members
- Learn from leaders to gain a privileged understanding of leadership in business
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
Admissions
Curriculum
The MBA in Digital Business (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions, and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1 (18 CH|23 ECTS)
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
Term 2 (21 CH|27 ECTS)
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
Term 3 (15 CH|20 ECTS)
- Digital Marketing Strategies
- Crafting the Digital Business Model
- Digital Business Architecture
- Digital Business Design
- The Digital Consumer
Graduation (Requirements)
- Dissertation
Program Outcome
The managerial skills taught in the digital business are applicable to both those who wish to launch their own digital businesses and those who go on to work for an established operation. Students will also:
- Focus on marketing and branding essentials, such as banner and search engine optimization.
- Discover how to effectively build and maintain a corporate digital business.
- Form a practical approach to real-world case studies and examples.
- Learn from the point of view of the consumer.
Program Tuition Fee
Career Opportunities
Upon the successful completion of any of the EU's MBA degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, and multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The MBA with a major in digital business provides students with comprehensive business knowledge as well as an advanced skill set in digital business. Graduates of this MBA program may be interested in the following careers.
- Head of Digital Marketing
- Director of E-Commerce
- Digital Marketing Consultant
- Digital Transformation Manager
Areas of Work
The MBA with a major in digital business provides students with business know-how as well as specific knowledge of the digital business arena. Graduates of this MBA program may be interested in working in the following fields of business.
- Digital Business Design
- Digital Business Development
- Digital Marketing
- Brand Management