Certificate Fashion & Luxury Marketing (Online)
Online France
DURATION
12 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Jan 2025
EARLIEST START DATE
Feb 2025
TUITION FEES
EUR 1,900
STUDY FORMAT
Distance Learning
Introduction
Discover the art of elegance and strategy with the certificate in Luxury and Fashion Marketing. Designed for aspiring leaders in the high-end market, this program offers a distinguished curriculum of essential courses (brand management, luxury marketing strategies, retail, sourcing) that blends theory with practical insights from fashion and luxury industry experts. Embrace the opportunity to refine your skills, expand your network, and earn a prestigious certificate that shows your commitment to excellence!
This dynamic certificate program features essential courses that cover the multifaceted world of luxury and fashion marketing from brand management, luxury marketing strategies, retail, sourcing to sustainability in fashion and digital transformation in luxury. You will learn how to analyze emerging trends and market shifts in luxury and fashion, preparing you to anticipate changes and adapt strategies accordingly for your current or future career in this privileged sector.
Key benefits:
- Discover the world of managing high-end brands, including brand positioning, storytelling, and heritage preservation of fashion houses.
- Learn from the prestigious faculty and the renowned professionals with extensive experience in luxury and fashion.
- Gain professional insights and integrate the learned principles and techniques into real practices.
- Develop innovative marketing strategies and campaigns tailored to targeted consumers.
- Explore new emerging trends & market shifts and foresee how fashion/luxury will be evolving.
- Obtain a certificate from a renowned French business school, ESSCA.
Key information:
- Program duration: 12 weeks
- Online learning 100%
- Interactive and qualitative weekly live sessions on Saturdays will be organized with the professor (each session lasts 2 and 30).
- Autonomous work (approx.15 hours each week) on the platform Canvas Instructure
- Interactive and qualitative weekly live sessions on Saturdays will be organized with the professor (each session lasts 2 and 30).
- Autonomous work (approx.15 hours each week) on the platform Canvas Instructure
- Eligibility: a minimum of 3-year degree obtained
Curriculum
12-week certificate
Fashion & Luxury Marketing:
- Luxury Fashion Branding & Consumer Experience (4 ECTS)
- Digital Influence on Luxury & Fashion (2 ECTS)
- History & Creation of Fashion (1 ECTS)
- E-retail in Luxury & Fashion (1 ECTS)
- Luxury Retail Design (1 ECTS)
- Sourcing & Buying in Fashion (1 ECTS)
- Responsible Fashion (2 ECTS)
Career Opportunities
This program is adapted to students or young professionals:
- Who are inspired to pursue an international career,
- Those who are curious about the fashion and luxury industry in a sustainable and digital context,
- Who search for a meaningful position in luxury and fashion management to build a more creative and responsible industry.
You will:
- Understand the broad scope and specific nature of luxury & fashion brands
- Analyze market, brand, core values, and new & future approaches
- Apply current theories and concepts to realistic projects
- Develop problem-solving capabilities through critical thinking to find innovative solutions
- Nourish communication skills and teamwork abilities to work in an international team