Analytics
Online
DURATION
7 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 630
STUDY FORMAT
Distance Learning
Introduction
This advanced course dives into Google Analytics, teaching you to transform data into strategic insights. Gain essential skills to evaluate online marketing impact and drive business success with data-driven decisions.
In the contemporary digital landscape, data-driven decision-making is paramount for the success of any business. The Analytics module delves deep into the world of Google Analytics, equipping students with the skills to harness the power of data and transform it into strategic insights.
Need to Know
- Start dates – Anytime
- Recommended Duration – 7 weeks
- Language - 100% English instruction
- Study mode – Self-Paced Learning - 100% Online
- Format – Pre-recordings, online tests, and assessments
- Certification – Professional Certification (Certificate of Achievement)
Certificate of Achievement
An ESEI Certificate of Achievement is a formal acknowledgement awarded by ESEI International Business School to individuals who have completed a specific course or training program. This certificate signifies the recipient's dedication, effort, and proficiency in the subject matter, recognizing their commitment to excellence and the advanced skills acquired during their studies. It serves as a valuable credential for enhancing career prospects and demonstrating expertise in the field.
Admissions
Curriculum
Comprehensive Understanding
Gain an in-depth knowledge of the functionalities and features of Google Analytics, from basic tracking to advanced data analysis techniques.
Data Interpretation
Learn to interpret data generated by various online marketing campaigns and initiatives, allowing you to gauge their effectiveness accurately.
Performance Measurement
Explore techniques to measure and evaluate the impact of online marketing actions on website traffic, user engagement, and conversion rates.
Strategic Decision-Making
Develop skills to transform data insights into strategic decisions, ensuring marketing efforts align with overarching business goals.
Hands-on Experience
Acquire practical skills through hands-on exercises, real-world case studies, and interactive lab sessions on the Google Analytics platform.
Customization and Configuration
Understand how to customize Google Analytics to track specific metrics tailored to the unique needs of different businesses.
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.