Business Analytics Specialization Program
DURATION
6 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 8,100
STUDY FORMAT
Distance Learning
Introduction
In the most disruptive era in history, business models are being transformed and technology is not only inventing new models, but is literally turning around very traditional sectors with dizzying speed.
Why This Program?
Data science and Artificial Intelligence are revolutionizing the way companies compete, operate and make decisions. This means, among other advantages and benefits, improving not only in terms of competitiveness and process optimization, but also in marketing strategies and links with external parties (stakeholders, suppliers).
Organizations and the business world require, based on these changes, specialized professionals to respond to their challenges. For this reason, a specialization program in data analytics and visualization is not only important and necessary, but also (and above all) urgent.
In this program, you will master as an expert the tools necessary to extract the data that is relevant to your company, as well as to present it clearly for decision making. Also, you will know the basic components of Tableau and Python to provide added value to your organization, and give it a competitive advantage in the sector.
Gallery
Ideal Students
Who is it addressed to?
This program is aimed at professionals with 4 or more years of professional experience who meet the following profiles:
- General directors, CEOs and partners who want to find new business opportunities and optimize their operations based on data analysis.
- Data analysts seeking to communicate their results in an easy and accessible way to their target audience.
- Business development professionals who are responsible for shaping their organization's Artificial Intelligence, data analytics or digital transformation strategy.
- Experts and managers in technological areas or transformation profiles who want to understand how they can deploy the latest Artificial Intelligence and data analysis tools.
Admissions
Curriculum
3 modules where you will find the best content
Module 1
Data Science for business intelligence
- Introduction to data science.
- Methodology and project development in data science.
- Teams and talent.
- Applications of data science.
- Learning the fundamentals of Python.
- Main components of Python.
- Data analysis on Python.
- Managing data.
Module 2
Data Driven Transformation
- The data-driven company
- Data-driven strategy
- ESADE Method “Acceleration Bricks”
- Building data products. Part 1: Exploration
- Example of descriptive analytics with Tableau
- Building data products. Part 2: First tasks for Exploitation
- Building data products. Part 3: Modeling, Interpretation and Implementation for Exploitation
- Governance, privacy and ethics by design in data projects and final conclusions.
Module 3
Data Visualization: analytics for decision making
- Data visualization fundamentals.
- Tableau Fundamentals.
- Types of graphs for data visualization.
- Practical applications.
- Visualization design.
- Advanced Tableau.
- Preparation of data and tools.
Program Outcome
Thanks to this program, participants will be able to:
- Share relevant processes, ways of working and use cases
- Understand how the brain processes information visually and how we can apply it to data analysis and communication
- Define a series of good practices in data visualization. l
- Understand the impact of data science on organizations and the different phases of a Data Driven strategy
- Know the basic components of Python and the work environments (cloud, services
cognitive skills and new tools).