European Bachelor in International Marketing ENACO

Obtain the RNCP title "Marketing and Sales Manager"

The European bachelor in international marketing allows you to obtain the RNCP title of "Marketing and Sales Manager" issued by the CDE FEDE France. This RNCP level 6 title (equivalent to Bac +3) is recognized by the State and companies. It can be supported by continuing vocational training systems such as the AIF or the CPF. In addition to your RNCP title, you will also receive the diploma of the European Bachelor in International Marketing. This Bac +3 level diploma awards 60 ECTS credits.

The objectives of the training

The European Bachelor in International Marketing covers a wide range of skills that you will master at the end of your training. In particular, you will be trained in:

• Ensure international marketing, commercial and regulatory monitoring
• Manage and monitor the performance of an export sales team
• Optimizing the company's international strategy
• Contribute to the development of the customer portfolio
• Master the customer relationship strategy and anticipate trends
• Set up an international sales and loyalty action plan
• Ensure the administrative and commercial management of export sales
• Develop, deploy and evaluate the results of a strategic and operational marketing plan

The skills developed

The distance learning European Bachelor in International Marketing covers a wide range of skills that you will master at the end of your training. In particular, you will be trained in:

• Identify the challenges of the Marketing plan
• Interpret the corporate strategic plan
• Write a strategic and operational Marketing plan
• Understand the challenges and master the fundamental principles of CRM and formalize the operating methods and the customer process
• Master the legal framework specific to marketing and communication actions
• The fundamentals of B2B marketing
• Develop and identify the key elements of an e-business strategy
• Build and understand a brand identity
• Management of import-export operations and fundamentals of international marketing

Prerequisites & conditions for obtaining

The European Distance Learning International Marketing Bachelor is accessible to people who have completed a Bac +2 or equivalent diploma allowing them to obtain 120 ECTS credits. It confers 60 ECTS credits which then allow, for example, to integrate a European Master, such as the European Master in Management and Business Strategy offered by ENACO .

To obtain the RNCP title “Marketing and Sales Manager”, students must:

• Respect the access conditions / prerequisites
• Carry out all of the training duties
• Carry out the professional mission provided for by the standard
• Take and pass the exams

Exam Information

The exams take place in January, June and October, either globally or gradually, in one of the FEDE examination centers. The location will be communicated to you by the educational service. Exam fees, set by the FEDE, are included in the amount of the training.

Take your exams online!

Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online , in January, June and October, either globally or progressively. The oral examinations take place in particular by videoconference (subject to modifications to the examination methods).

You therefore no longer need to travel for the tests and can perform them according to your availability, within the deadlines set by the FEDE. Exam fees, set by the FEDE, are included in the amount of the training.

The training program

The teaching program aims to train students in all areas of marketing, especially on an international scale, by addressing the specificities of the European market. They thus study strategic marketing, operational marketing, international marketing and taxation, marketing studies and geopolitics. Courses in European culture and citizenship, ICT (information and communication technologies) and modern languages (LV1 and LV2 compulsory, LV3 optional) are also provided.

The European project: culture and democracy for citizenship in action

• Geopolitics of Europe
• Contemporary history of European construction
• How the EU works & its challenges, challenges for the future
• the EU and the world

Intercultural management and human resources in Europe

• Intercultural management in Europe
• Human Resources in Europe

Professional expertise

• Strategic marketing
• Operational Marketing
• CRM: optimizing customer relationship management
• Marketing law
• B to B Marketing
• E-marketing
• Brand management
• International marketing

LV1 (English, Spanish or Italian)

LV2 (English, Spanish or Italian)

• Geopolitics and International Marketing
• International Marketing and Taxation
• Strategic marketing

Thesis defense

Information about internships

The training course of the European Bachelor in International Marketing includes a 12-week internship period during which the student is entrusted with several actions related to international Marketing. A salaried job in connection with the standard can also replace the internship.

Candidates who do not have the opportunity to complete an internship in a company can base their thesis on theoretical work. In this case, the thesis project is determined in consultation with the teaching team and the professor in charge of monitoring, who will have the role of supervising the project.

Students having a job during training and in the field of the specialty followed can focus their thesis on their professional activity.

Professional opportunities

The International Marketing Bachelor opens the doors to many professions. Indeed, this distance diploma prepares you to exercise an activity in the sales, marketing and international trade sector within an SME or a large company. Find below the non-exhaustive list of positions to which you will be able to apply thanks to your diploma:

• Junior Market Manager
• Head of International Business Development
• International project manager
• International Marketing Manager
• International business developer
• Export sales manager
• International sales manager
• International Product Manager
• International Buyer
• Import / export manager assistant

Training costs

Testimony

Jolinon juliet

"I chose to start my studies at the age of 30, after a roller-coaster career that tended to stabilize. As a full-time employee, correspondence courses were obvious to me and my choice naturally fell. on ENACO , first because the school had a very good reputation, then because all my questions were answered by my interlocutors. After 2 years of studies, I obtained my BTS Communication. It was not easy , there were moments of doubt, discouragement and even abandonment. The unfailing follow-up of ENACO allowed me to pull myself together and go to the end of my training. The teachers were very available and helpful. listening, good quality lessons and sufficient preparation for exams. Today, I can aspire to a professional development in connection with my diploma or even consider continuing studies. "