Keystone logo
ENACO European Bachelor E-commerce

European Bachelor E-commerce

France Online, France

1 Years


Full time, Part time

Request application deadline

Request earliest startdate

EUR 3,771 / per year *

Distance Learning

* payment in 2 installments (-10%)


The European Bachelor in E-commerce allows you to obtain the RNCP title of “Marketing and Sales Manager” delivered by the CDE FEDE France. This level 6 RNCP qualification (Bac +3 equivalent) is recognized by the State and businesses. It can be covered by continuing professional training schemes such as the AIF or the CPF. Alongside your RNCP title, you will also receive the European Bachelor e-commerce diploma. This Bac +3 level diploma awards 60 ECTS credits.

The objectives of the training

The European Bachelor in e-commerce allows students to train in a growing and job-creating sector. This e-commerce Bachelor covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

  • Understand the technical and functional environment of an e-commerce site
  • Master the legal framework governing online sales
  • Master the best practices related to conversion and customer loyalty
  • Know and master the different acquisition levers
  • Deploy and analyze the performance indicators of an e-commerce site

An internship period is included in your distance learning European e-commerce baccalaureate. Lasting 12 weeks, this internship will allow you to apply what you learned during your year of training. You can also complete your e-commerce license on a work-study basis. You will then be under a professionalization contract in a company and your work-study schedule will be defined with the latter. This Bachelor can also be covered by Continuing Professional Training schemes.

Skills developed

The distance learning European e-commerce baccalaureate covers a wide range of skills that you will master at the end of your training. In particular, you will be trained to:

  • define a marketing strategy
  • Carry out a strategic diagnosis of the company and its e-commerce site
  • define a marketing positioning and segment your customers
  • Know the consumer protection and intellectual property legislation
  • Master the technical environment surrounding the creation and management of a website (HTML, CSS, CMS, databases)
  • Analyze the different KPIs specific to e-commerce
  • Manage the different levers for acquiring a website (SEO, SEA, display, affiliation)
  • Measure the performance of a site and manage its strategy using data (Web-Analytics)
  • Customer relations manager for an e-commerce site

Prerequisites & conditions for obtaining

The distance learning European e-commerce Bachelor is accessible to people who have completed a Bac +2 or equivalent diploma allowing them to obtain 120 ECTS credits. It awards 60 ECTS credits which then allow, for example, integration into a European Master, such as the European Master in Communication offered by ENACO .

To obtain the RNCP title of "Marketing and Sales Manager", students must:

  • Respect the access conditions / prerequisites
  • Complete all training assignments
  • Carry out the professional mission provided for by the standard
  • Take and pass the exams

The training program

The European Bachelor in e-commerce is made up of general and professional subjects grouped into Teaching Units.

The European project: culture and democracy for citizenship in action

  • Geopolitics of Europe
  • Contemporary history of European construction
  • How the EU works & its challenges, challenges for the future
  • the EU and the world

Intercultural management and human resources in Europe

  • Intercultural management in Europe
  • Human Resources in Europe

Professional expertise

  • E-commerce strategy
  • Legal framework for online sales
  • Technical and functional environment of an e-commerce site
  • Levers of traffic acquisition
  • Performance measurement
  • Customer relationship management

European Modern Language (choice of: English, Spanish, Italian)

Professional defense test


The European Bachelor E-commerce includes a 12-week internship period. A salaried job related to the framework can also replace the internship. Students employed during training and in the field of the specialty followed can focus their dissertation on their professional activity.

Candidates who do not have the opportunity to complete an internship in a company can support their dissertation on theoretical work. In this case, the dissertation project is determined in consultation with the teaching team and the professor in charge of monitoring who will have the role of supervising the project.


The exams take place in January, June and October, overall or progressively, in one of the FEDE exam centers. The location will be communicated to you by the educational service. Examination fees, set by the FEDE, are included in the cost of the training.

Take your exams online!

Thanks to its recognition and its strong innovation policy, ENACO has joined forces with the FEDE to set up a 100% remote examination system. You take the exams entirely online , in January, June and October, globally or progressively. The oral tests take place in particular by videoconference (subject to modifications to the examination procedures).

You therefore no longer need to travel for the tests and can complete them according to your availability, within the deadlines set by the FEDE. Examination fees, set by the FEDE, are included in the cost of the training.

Professional opportunities

The European e-commerce Bachelor mainly covers 4 areas:

  • Trade jobs
  • Marketing professions (online, CRM)
  • IT professions (NICT)
  • Jobs in web production (web-content, webdesign)

Find below the non-exhaustive list of positions to which you will be able to apply thanks to your diploma:

  • Responsible e-commerce
  • Digital Director
  • Webmarketing officer
  • E-commerce consultant
  • E-commerce product manager
  • E-commerce project manager



" ENACO allowed me to successfully acquire my Bachelor's degree in E-commerce! Today, the digital world is constantly evolving, what could be better than a distance school in accordance with these values? ENACO is a very qualitative and professional school. The team of teachers is attentive and the e-trotter platform is easy to use to study at your own pace and various supports. Thank you for your trust, I recommend!"

About the School