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Emeritus Institute of Management Online Certificate in Product Management and Strategy
Emeritus Institute of Management

Online Certificate in Product Management and Strategy


6 Weeks


Part time

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USD 2,600

Distance Learning


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Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products. They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics. This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge.

  • $107,745 Average annual salary for a product manager in the U.S. (Source: Glassdoor, March 2022)
  • 83% Percentage added to top-line revenue by organizations that place a strategic emphasis on data and have an advanced strategy in place to extract business value, translating to 66% more bottom-line profit in the past 12 months (Source: Splunk Research)
  • 8.6% Estimated compound annual growth rate of the global product life-cycle management market between 2022 and 2030 (Source: Grandview Research, March 2022)

Program Experience

  • Live Sessions. Gauge your progress with live faculty check-ins.
  • Podcasts. Listen to the content selected to align with specific modules.
  • Polls. See survey results on crucial issues, including the characteristics of a great concept.
  • Knowledge Checks. Gauge your understanding of the content as the program progresses.
  • Try-It Activities. Focus on real-world scenarios such as conducting customer interviews and constructing design thinking processes.
  • Focal Product Playbook. Choose a product relevant to your real-world circumstances, then implement and assess product development strategies and techniques throughout the program.

Ideal Students

Program Outcome


About the School


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