Master in Digital Marketing and Electronic Commerce

Main characteristics of our Master in Online Marketing

The digital economy is growing year after year and has already become one of the main engines of economic growth. This new economic model requires marketing professionals with one hundred percent digital profiles.

EAE's Master's in Digital Marketing and Electronic Commerce has been designed, among our distance masters, to respond to the demand of companies and organizations that need specialists in digital marketing.

The Master provides students with the knowledge, skills and abilities necessary to manage and direct online strategies, both in marketing departments of digital and traditional companies.

Digital Marketing to introduce new languages and communication channels to the strategy of organizations

Digital marketing has not only been one of the sectors that has best resisted the onslaught of the economic crisis: it has also become one of the main challenges for companies, which face the challenge of integrating this discipline into their commercial activity to gain in competitiveness and efficiency.

In response to these needs, EAE Business School's Master in Digital Marketing and Electronic Commerce, taught online and blended in Barcelona and Madrid, provides the knowledge and skills necessary for professionals to incorporate into their business strategies the new channels, media and languages of the digital ecosystem.

In addition, this Master in Online Digital Marketing is also the perfect option for all those entrepreneurs who want to start e-commerce businesses and want to know the keys and opportunities offered by the Internet.

Advantages of studying this master's degree at EAE

Master in Online or Blended modalities

New technologies and new learning resources have favored the rise of online training and, especially, that of master's programs in online and blended modalities, the demand for which has increased by 60% in recent years in Spain.

To respond to this need, in 2007, EAE Business School began to develop programs in these modalities, such as the Master in Digital Marketing, which is characterized by its practical application approach, its flexibility and its adaptation to the specific needs of each student/ to.

Online modality

The students of the Master have all the material and training resources of the program on the Virtual Campus. The campus is the learning platform from which most of the work of the students is articulated.

Blended mode

Combine the advantages of online training and face-to-face training with face-to-face sessions and other activities typical of this modality:

• Module Sessions

These are practical sessions that the student can attend once they have completed the topics of each module.

• Master class sessions

They are open sessions of a practical and transversal nature in which an exhibition is combined with a case study. They are open to all students, regardless of the module they are doing at that time.

• One-on-one tutoring

Individualized counseling sessions in which the student can choose between carrying out a coaching session, meeting with an expert or carrying out a project tutorial. The student has 4 sessions or tutorials.

Why study the Master in Digital Marketing at EAE?

Its study program addresses the different techniques, tools and specific skills of the digital environment, including the analysis of results, essential to guarantee the return on investment (ROI) in these actions.

This Master in Digital Marketing, developed by prestigious authors and with a long professional career, echoes the most relevant issues of online marketing and electronic commerce, and uses digital resources, webinars and other dynamic elements that facilitate learning and practical application of the contents. In this way, the participant is provided with a close approach to project planning, as well as the bases for developing successful communication, relationship and digital sales strategies.

All this with the endorsement of EAE's Marketing Programs Area, chosen as the second best in Spain in the Ranking of the 250 best master's degrees in El Mundo (2018). Likewise, EAE is among the 24 best business schools in the world (2014 Ibero-American Ranking of América Economía) and is the second most reputable business school in Spain (2019 Merco Ranking).

Continuous assessment

Continuous assessment reinforces learning and allows the effort of the work done to be valued and rewarded, the student learns by doing and the tutor can better monitor the student's progress.

No final evaluation

The students pass the different modules through the continuous assessment system