Master in Digital Marketing and Business Innovation
Barcelona, Spain
DURATION
12 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 2,600 *
STUDY FORMAT
Distance Learning
* scholarship program: 10% scholarship program dedicated to qualified students. Installment plan: the program tuition can be paid in 3 or 4 installments during the year
Introduction
Digital marketing has withstood the economic crisis and has become one of the main tools for companies to improve their competitiveness and efficiency in the global market. In response to these needs, the online Master in Digital Marketing and Business Innovation provides students with advanced knowledge and skills in marketing and online strategies to achieve business success.
Based on a practical approach, the master analyses successful ways of planning and launching integrated multi-channel marketing campaigns, by identifying the target audience and developing appropriate web analytics strategies
Through the program, students will examine the main tools, methods, and best practices of digital marketing and will get the skills needed to design effective marketing campaigns and interpret consumer motivation and behavior.
- Innovative and practical training
- A primary focus on international business and digital economy
- An interactive online education model
- A unique learning experiences, integrating technology into the curriculum
- Academic excellence and in-depth practical knowledge
- International community of students
Admissions
Program delivery
Our online education model is based on a flexible and efficient method addressed to students and professionals of all ages. You have the freedom to study according to your own schedule and to plan your exam and assessment calendar with the support of your tutor. Digital Age online education allows you to benefit from an engaging and interactive learning environment to improve your skills and maintain your professional edge.
Benefits of our online system
- Self-paced learning according to their own schedules.
- Freedom to learn whatever you want.
- Engaging content, case studies, and practical applications.
- A flexible platform allows you to save time.
- Share your experience with teachers, tutors, and peers.
- Dedicated support of teachers and tutors.
Scholarships and Funding
2025 Digital Age Scholarship Program
At Digital Age University, we prioritize students’ needs. Through our scholarship program, we aim to provide talented individuals from various countries with access to our online master’s programs, irrespective of their financial circumstances, geographical location, or cultural background. For the academic year 2024-25, the University is offering scholarships and grants to support qualified students and professionals in realizing their aspirations and attaining the necessary skills to thrive in today’s evolving job market.
All candidates have the opportunity to apply to the 10% lifelong learning scholarship or to the 15% low-income scholarship dedicated to students from Asia, Africa, the Middle East, and Asia.
To apply for the scholarship program, students must complete the application form and submit their bachelor’s degree or transcripts, curriculum vitae (resume), and a valid form of identification. Scholarships will be awarded based on student’s academic merit, professional experience, and country of origin.
All applicants to the scholarship program will receive notification of the evaluation results from the admissions office via email.
Curriculum
- Strategic Marketing
- Digital Marketing
- Online Branding
- Online Distribution Channel: E-Commerce and Marketplace
- Marketing Automation
- Content Creation & Branded Content
- Social Media and the New Digital Tools
- Marketing Automation
- Business Analytics
Program Outcome
At the end of the master's, graduates will be able to:
- Design a Digital Strategy according based on the company's objectives
- Define the online marketing plan and develop the most effective promotion strategies in digital environments
- Design a marketing funnel to acquire new customers
- Manage e-commerce projects thanks to web positioning tools, CRM, SMM, and Business Intelligence
- Analyse and optimize the results of marketing campaigns
- Establish and analyze the return on investment of online marketing campaigns
Program Tuition Fee
Career Opportunities
The Master's prepares you for the constantly evolving, fast-paced world of digital marketing. Career opportunities in digital marketing are growing exponentially as consumers spend more and more time online. Graduates of the Master can excel in upper-level management or directive roles and have a number of job options available to explore that include the following positions:
- Digital Media Manager
- Social Media Strategist
- Customer Analytics
- Brand Manager
- Digital Marketing Expert
- Acquisition Manager
- Account Manager at Digital Agency
- SEO Consultant, SEM
- Digital Product Manager
- Digital Marketing Commercial