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Columbia Southern University B.S. Business Administration – Marketing
Columbia Southern University

B.S. Business Administration – Marketing

Online USA

120 Hours

English

Part time

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USD 245 / per credit

Distance Learning

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Introduction

Whether the focus is on products or services, marketing is a field that is crucial to the success of any organization that seeks to sell. Columbia Southern University’s online Bachelor of Science in business administration with a concentration in marketing teaches students how to understand consumers’ wants and needs and develop marketing tactics that fulfill them. The degree program covers various marketing topics, including consumer behavior, research, strategic marketing, advertising, and more.

Program Description

The Bachelor of Science in Business Administration (BSBA) degree program equips graduates with a knowledge of business theories, policies, and procedures that prepares them to assume a responsible position within the business world. In addition to fundamental business and management procedures, graduates acquire skills in decision-making, problem-solving, and leadership.

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