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Centennial College Business Administration – Marketing
Centennial College

Business Administration – Marketing

Online Canada

3 Years


Full time

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Distance Learning


Business Administration – Marketing (2303)

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

  • Marketing research
  • Marketing communications (such as advertising and promotion)
  • Digital marketing (such as direct marketing, e-marketing and customer relationship management)
  • Brand planning

Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures and assignments will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.


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