BS in Business Administration: Marketing Emphasis

Designed as a gateway into a fast-growing field, the online BS in Business Administration: Marketing Emphasis degree from Campbellsville University offers extensive instruction on the principles of business, along with a strong academic foundation in marketing essentials. The program prepares the next generation of marketing professionals with a curriculum founded on Christian ethics and instruction from expert educators who build their lessons on years of diverse marketing experience. Upon completion of the program, you’ll graduate with the professional skills necessary to achieve your professional goals in marketing, and to also pursue advanced education with the university’s Master of Business Administration in Marketing.

The Bachelor of Business Administration - Marketing program requires the completion of 120 total credit hours, including 33 hours of marketing-specific courses. Through the business administration core courses, you’ll build professional knowledge in business fundamentals, including microcomputer applications, business law, social statistics, and more. The courses included in the marketing emphasis deliver career-ready skills in consumer behavior, marketing research, organizational behavior, international business, and more.

As you complete your courses, you’ll receive academic support and personalized instruction from Campbellsville’s faculty of expert educators in an online classroom. Offering flexible course options and an interactive learning environment, the online classroom allows you to discuss course topics with your educators and classmates, learn at your own pace and achieve your educational goals without ever attending class on campus.