MBA with Concentration in Digital Marketing
Davie, USA
DURATION
18 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
Introduction
The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives. Prepare students for the future challenges of the digital age. After completing the Master, you will be able to:
- Create digital marketing plans and campaigns.
- Analyze the different channels, as well as measure and evaluate their success.
- Design effective digital strategies to implement them in your business.
- Promote leadership skills.
You will be able to link your thesis or final master's work to a real casuistry of your current company, which may have a direct impact on the applicability of your master.
Apart from this concentration, with the MBA you can also have other different concentrations so that you can choose the most suitable specialization for you among Accounting, Digital Marketing, Information Systems and Health Management.
All this following our teaching model designed on the basis of 3 fundamental pillars that promotes excellent training, open to all, flexible and 100% online: based on an active learning experience that promotes critical thinking, teamwork, participates in vigorous brainstorming and uses a case study-oriented approach that leads to the idea of learning by doing.
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Ideal Students
- Advertising Professionals: Can understand the complexities of digital advertising, including programmatic advertising, social media advertising, and display advertising, to create impactful campaigns.
- Digital Marketing Specialists: They can gain a comprehensive understanding of various digital marketing tools and strategies to excel in their roles.
- E-Commerce Managers: Improve your online sales skills and explore digital marketing tactics to increase traffic, conversions, and customer engagement on e-commerce platforms.
- Entrepreneurs and Small Business Owners: You can gain valuable information on profitable digital marketing strategies to promote your businesses online and reach a wider audience.
- Public Relations Professionals (PR): PR professionals can learn how to effectively use digital channels to manage brand reputation, engage with stakeholders, and handle crisis communications in the online environment.
- Sales and Business Development Managers: Can understand how digital marketing impacts the sales funnel and learn techniques to generate leads and improve conversion rates.
- Market Researchers and Analysts: Improve your understanding of consumer behavior in the digital environment and use data-driven insights to inform marketing strategies.
Admissions
Curriculum
Temary
1st Academic Period
- Finance
- Management accounting
2nd Academic Period
- Leadership and organizational behavior
- Marketing
3rd Academic Period
- Neuromarketing (*)
- Digital and mobile Marketing Strategies (*)
4th Academic Period
- Digital tools, Technologies and metrics (*)
- Social Networks and Virtual Communities (*)
5th Academic Period
- Information technology and systems management
- Research methodology
6th Academic Period
- Operations and project management
- Thesis
(*) Courses to be replaced by the set of elective courses related to the chosen concentration.
Program Outcome
- Mastery in Digital Strategy: Develop a deep understanding of Digital Marketing strategies, covering areas such as SEO, Content Marketing, Social Media and Online Advertising, to strategically position organizations in the digital sphere.
- Data-Based Decision Making: Acquire the analytical skills necessary to interpret and use data insights, allowing you to make informed decisions to create effective Digital Marketing campaigns and optimize resource allocation.
- Neuroscience Integration: Integrates Neuroscience principles to understand consumer behavior and motivations, using insights to design compelling Digital Marketing approaches that connect with target audiences on conscious and unconscious levels.
- Holistic Digital Communication: Cultivate comprehensive digital communication skills, incorporating diverse channels and platforms, to ensure a consistent and impactful message across various online touchpoints.
- Leadership in Digital Transformation: Prepare to lead digital transformation initiatives by honing leadership skills to lead cross-functional teams, adapt to changes in the industry, and lead innovative Digital Marketing strategies.
- ROI-Focused Campaign Design: Develop experience in creating Digital Marketing campaigns that generate measurable returns on investment, aligning efforts with organizational objectives and financial results.
- Strategic Digital Branding: Explores the intricate dynamics of digital brand building, equipping graduates to establish and maintain coherent and resonant digital brand identities in a competitive online environment.
- Effective Audience Engagement: Master techniques for engaging with target audiences through personalized, relevant and meaningful digital interactions, fostering lasting relationships that drive customer loyalty and advocacy.
- Ethical Digital Practices: Cultivate an ethical foundation in Digital Marketing practices, emphasizing transparency, data privacy and responsible participation in online interactions, thus ensuring trust and credibility with stakeholders.
- Adaptation to Technological Changes: Stay abreast of technological advances and industry trends, developing an agile methodology to adapt strategies and tactics to changing digital landscapes and emerging tools.
Student Testimonials
English Language Requirements
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