MSc Strategic Digital Marketing
Online
DURATION
1 up to 5 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 10,550 / per year
STUDY FORMAT
Distance Learning
Introduction
This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.
Why study this master’s program
- Dual accreditation from Digital Marketing Institute (DMI) and Chartered Management Institute (CMI)
- The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry.
- The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
- The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
- You’ll have 24/7 access to additional learning resources, Student Support, and Arden’s careers portal.
- You will learn from experts who have first-hand experience in digital marketing.
Let your creativity shine in your work with the knowledge and skills developed in Arden University’s online MSc Strategic Digital Marketing program. This online master’s course is dual accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI) and allows you to enhance your marketing expertise and stay at the forefront of emerging digital trends in the industry.
What you will learn during this program
- The processes of designing and implementing marketing strategies in the digital business environment.
- Major challenges presented by “big data” sets in today’s marketing context.
- How to evaluate and analyze marketing-focused data sets relating to areas such as consumer behavior, brands , and communications.
- Relevant proprietary software in digital marketing programs and their potential and effectiveness.
Accreditation
The MSc Digital Marketing offered by Arden University Online is accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), as well as the Digital Marketing Institute (DMI).
The CIM provides guidance and support for its members, and accreditation by this organization ensures your program meets the highest industry standards.
Globally recognized across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.
Admissions
Curriculum
Programme structure
Modules
Core modules (20 credits each)
- The digital marketing environment
- Marketing in the digital and social media environment
- Digital marketing communications and brand strategy
- Digital marketing research, AI, analytics and evaluation
- Digital customer relationship management
Elective, choose one (20 credits)
- Managing cloud-based business solutions
- Acquisition, conversion & retention strategies
- Managing user and customer experience
- Analysing big data
Final project (60 credits)
- Digital business transformation project
Assessment methods
During your studies, you will be assessed on your knowledge and understanding of the course materials through a variety of methods such as:
- Negotiated assessments
- Reflective analyses
- Marketing plans
- International case study analysis
- Digital marketing campaigns
- Software appraisals
- Report writing
- Professional portfolio building
- Digital business transformation project
Scholarships and Funding
Funding Opportunities
As an institution that believes in making higher education more accessible, Arden University has recently introduced a Scholarship programme for international students studying with us online. Residents of eligible countries may receive a partial scholarship.
Designed for ambitious international students like you, these scholarships allow you to benefit from significant reductions in your tuition fees.
Several scholarship options are available. Please check the university website for more information.
Student Testimonials
Career Opportunities
Programme accreditation and careers
This online master’s programme is proudly accredited by the Chartered Institute of Marketing (CIM) and provides students with the skills to thrive in the digital marketing industry. Based upon experience in the industry and other education in the digital marketing field, graduates could go on to pursue roles such as
- digital marketing manager
- senior marketing executive
- social media analyst
- brand manager
- email marketing specialist
- head of sales and marketing