Marketing Management - Analyzing Competitors and Customers
Online
DURATION
1 up to 3 Hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
Distance Learning
* free course
Introduction
Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing. Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
This Free Online Course Includes:
- 1.5-3 Hours of Learning
- CPD Accreditation
- Final Assessment
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Curriculum
This course will first introduce you to the important features of competitor analysis. You will study the objectives of marketing including the engagement in activities that perform a socially and economically useful exchange, development of a marketing organization, and earning sufficient surplus/profit to survive and grow. You will also learn how to analyze a company’s marketing strategy as well as study the different strategies of marketing.
The PESTEL analysis is a framework or tool used to analyze and monitor the external marketing environment factors that have an impact on an organization. It stands for Political, Economic, Social, Technological, Environment, and Legal. Changes in any of these aspects of the framework have the potential to impact the entire business. This course will discuss the different factors of the PESTEL framework and also of SWOT analysis.
The course will then introduce learners to the important features of competitor analysis and explain how competitor analysis fits into a company's overall objectives. Upon the completion of this course, you will have learned about core business processes and competencies, how SWOT analysis can help your business analyze itself with its competitors, and other methods used to analyze competitors and customers, so make sure to check it out.
- Module 1: Competitor Analysis Introduction
- Module 2: PESTEL Framework And Competitive Analysis
- Module 3: Course assessment
Program Outcome
What You Will Learn In This Free Course
- Discuss important features of competitor analysis
- Define the objectives of marketing
- Describe ways to analyse a company’s marketing strategy
- Outline different strategies for marketing
- Recall the different factors of the PESTEL framework
- Discuss SWOT Analysis
- Outline what is involved in competitive analysis
Knowledge & Skills You Will Learn
- Marketing
- Market Research
- Marketing Management
- Marketing Strategy