Bachelors of Business Administration In Marketing
DURATION
120 Hours
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
May 2025
TUITION FEES
USD 443 / per credit *
STUDY FORMAT
Distance Learning
* $250 per credit hour for active duty military
Introduction
Marketing continues to be the driving force behind an organization’s success, and marketing professions will continue to grow. EKU’s 100% online bachelor’s of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly competitive global market. Through engaging, high-quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.
| Format: 100% online Credit Hours: 120 hours Tuition:
Transfer Credits Accepted: Up to 90 hours* Career Options: Digital marketing manager, marketing specialist, social media coordinator, social media manager, advertising copywriter, art director, advertising account manager, brand manager, business unit manager, VP marketing, buyer, store manager, sales trainee, sales representative, key account representative, sales manager, regional sales manager, sales executive * A minimum of 30 credit hours and 50% of the business course credit hours required for the BBA must be completed with EKU. |
Enhance your degree with a minor or certificate
Select from a wide range of minors, allowing you to explore interests or make use of prior credits.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree.
What sets our program apart?
Learn essential skills for today’s business environment through a personalized and tailored degree in marketing. Rooted in both theory and practical applications, our fully-accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.
- Accredited by AACSB International
- Generous credit transfer policy
- Marketing Club for marketing and other business students
- Accelerated 8-week terms
- 6 start dates per year
- Reduced tuition for active-duty military members
- Free online tutoring and career services assistance
- Fast-track opportunities for students with 80 or more credit hours
- Dedicated advisors who provide personalized graduation plans
- Ranked by U.S. News & World Report among the best universities offering online degrees
Why choose EKU?
EKU is a regionally accredited, brick-and-mortar university that is ranked among the nation's best colleges and has been educating students for more than a century. EKU has received numerous honors, including being named one of the best online colleges in the nation and one of the most veteran-friendly campuses.
Gallery
Admissions
Scholarships and Funding
Grants
Grants are a type of financial support that does not need to be repaid. Many grants are based on financial need alone, however, some grants also take academic performance, academic degree program, and/or residence status into consideration.
Grants are available at the federal and state level.
Private Loans
Private student loans are not funded or subsidized by the federal government; instead, they are funded by banks, credit unions, or other types of lenders.
The bank or lender – not the federal government – sets interest rates, loan limits, terms, and conditions of private student loans. Your ability to qualify for and borrow a private student loan may be based on numerous factors that can include your credit history, whether or not you choose to have a co-signer, your co-signer’s credit history, your choice of school, and your course of study. These loans do not offer the flexible repayment terms or borrower protections featured by federal student loans.
Employer Tuition Reimbursement
Employer tuition reimbursement includes a variety of employer-sponsored programs to help employees pay for college. In many cases, the funds received from these programs will be excluded from income and are tax-free.
Employee tuition reimbursement programs are typically governed by an employer’s human resources department. Employers may provide up to $5,250 per year in employer education assistance benefits for undergraduate or graduate courses.
Your employer may require you to attain a particular grade or to complete a program in order to obtain reimbursement. The employer may also require that you remain employed for a period of time after completing the course of study. Finally, your employer may require you to provide receipts or other substantiation of the educational expenses.
Military Benefits
For information on veteran and active duty military services and offerings, contact the EKU Office of Military and Veteran Affairs at 859.622.2345. EKU is repeatedly recognized by both Military Times and GI Jobs as a leader among Military Friendly® Schools and we look forward to helping you reach your goals.
Outside Scholarships
These scholarships are awarded by an organization other than the government or university. They are available from a number of groups, organizations, and entities nationwide. These scholarships can be general in nature or very specialized and tied to the type of work you would be doing after graduation.
If you receive an outside scholarship, you must notify your financial aid office so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Departmental Scholarships
Departmental scholarships are awarded by specific EKU departments. The types, size, and criteria for these scholarships will vary by department.
If you receive a departmental scholarship, you must notify your financial aid office so the award can be properly reported as part of your total aid package. Failure to report awards can result in the award not being accepted or a portion of the funds having to be repaid due to overpayment.
Foundation Scholarships
EKU is fortunate to have hundreds of generous individuals and organizations that have donated scholarship money for current EKU students from a variety of backgrounds, situations, and interests. These are referred to as EKU Foundation Scholarships. Due to the number of these scholarships and the varying criteria for them, EKU has developed a single Foundation Scholarship application.
After completing the application, you will be considered for any foundation scholarship for which you are eligible. Criteria for these scholarships vary and can include academics, major, interests, place of residence, and more.
Curriculum
Business Core Courses --- 51
- BUS 100 --- Professional Development Series One --- 1
- BUS 200 --- Professional Development Series Two --- 1
- BUS 300 --- Professional Development Series Three --- 1
- BUS 400 --- College to Career Seminar --- 1
- BUS 101 --- Nature of Business --- 3
- MAT 112 or 211 --- College Algebra or Applied Calculus --- 3
- STA 270 --- Applied Statistics --- 3
- BUS 206 --- Fundamentals of Problem Solving with Excel --- 3
- BUS 207 --- Fundamentals of Interpersonal Business Communication --- 3
- BUS 209 --- Fundamentals of Financial and Managerial Accounting --- 3
- ECO 230 --- Fundamentals of Microeconomics --- 3
- ECO 231 --- Fundamentals of Macroeconomics --- 3
- BUS 204 --- Fundamentals of Business Law & Ethics --- 3
- BUS 301W --- Essentials of Formal Communication --- 3
- BUS 302 --- Essentials of Finance --- 3
- BUS 303 --- Essentials of Organizational Behavior & Human Resources --- 3
- BUS 304 --- Essentials of Management Information Systems --- 3
- BUS 305 --- Essentials of Marketing --- 3
- BUS 306 --- Essentials of Supply Chain Management --- 3
- BUS 402 --- Integrated Strategic Management --- 3
Business Electives --- 3-6
Together with your advisor, select 3 to 6 hours from the following prefixes: ACC, CCT, CIS, FIN, GBU, INS, MGT, MKT.
Major Core Courses --- 30
- MGT 340 --- Management Science --- 3
- MKT 350 --- Consumer Behavior in Marketing --- 3
- MKT 400 --- International Marketing --- 3
- MKT 455 --- Marketing Research and Analysis --- 3
- MKT 460 --- Marketing Management --- 3
Together with your advisor, select 12 hours of approved upper-division marketing courses (excludes MKT 300 and MKT 349). --- 12
Free Electives --- 11
EKU General Education Requirements --- 37
Total Hours --- 120
Program Tuition Fee
Career Opportunities
According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
Job Opportunities
Advertising and Marketing Manager
- Median Annual Salary: $132,620 per year / $63 per hour
- Number of Jobs: 286,800
- Typical Entry-Level Education: Bachelor's Degree
Marketing Research Analyst
- Median Annual Salary: $63,120 per year / $30 per hour
- Number of Jobs: 681,900
- Typical Entry-Level Education: Bachelor’s Degree
Sales Manager
- Median Annual Salary: $124,220 per year / $59 per hour
- Number of Jobs: 405,700
- Typical Entry-Level Education: Bachelor's Degree
Advertising Sales Agent
- Median Annual Salary: $51,740 per year / $24 per hour
- Number of Jobs: 147,900
- Typical Entry-Level Education: Bachelor's Degree
English Language Requirements
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