Connect and build trust with patients, colleagues, the public, and the media as you gain the communication skills to ensure the dissemination of accurate health information.
With every pandemic comes another outbreak — a global infodemic.1 The scale of a crisis is matched by an equally mammoth flow of information and media coverage, however, much of it is false, misleading, and unsourced.2
The Stanford Center for Health Education, a part of Stanford Medicine, recognizes the need for communication that ensures medical facts, rather than falsehoods, spread. The Health Communication: Strategies for Impact and Success online short course aims to give you these fundamental skills. Guided by leaders in the field, you’ll learn to effectively communicate health and science information to broad audiences including patients, colleagues, the public, and the media. The course offers an in-depth look at the health information ecosystem, discussing how news is spread and why false details travel faster than the truth. Over a period of six weeks, you’ll learn to deliver impactful medical and scientific presentations, engage in challenging conversations, and facilitate positive media interaction. The power of improvisation in improving your communication skills will also be explored and practiced in role-play scenarios and sessions. As you gain these practical strategies and techniques, you’ll learn how to build strong relationships across contexts, empowering you to become a trusted source of health information.
1 Springer (August 2020).2 NCBI (April 2020).
On completion of this course, you’ll walk away with:
Key communication skills equip you to become a trusted health information source, with the knowledge to assess the accuracy of medical advice.
Tools to effectively communicate and present technical and scientific information across multiple audiences.
An understanding of the health information ecosystem, with strategies for communicating more productively via the media.
The ability to manage difficult conversations around health information, with best practices for exchanges within the public, as well as internally in your organization.
Gain the skills to facilitate strong and accurate health and science communication as you work through the weekly modules of this online short course.
Orientation moduleWelcome to your Online Campus
Module 1Introduction to foundational communication skills
Module 2The health information ecosystem
Module 3Medical and scientific presentation skills
Module 4Navigating challenging conversations
Module 5Interacting with the media
Module 6Putting it all together
Please note that module titles and their contents are subject to change during course development.
Is this course for you?
This course is suited to professionals who have experience in the healthcare sector and are looking to improve their communications skills with their various stakeholders. This includes health administrators, consultants, researchers, healthcare and health service executives, and public health professionals. The course is also designed for medical doctors and scientists, nurses, specialists, pharmacists, and clinicians. These healthcare and science professionals will have the opportunity to enhance their skills in delivering technical information, and learn to navigate challenging interactions with patients, colleagues, news journalists, and the public, as well as on social media. Media and communications professionals will also benefit from the course; journalists, PR specialists, policymakers, spokespersons, and marketing individuals will learn to accurately relay health information and separate fact from fiction.
An online education that sets you apart
This Stanford Center for Health Education online short course is delivered in collaboration with GetSmarter. Join a growing community of global professionals who have already benefited from the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time.
Enjoy a personalized, people-mediated online learning experience created to make you feel supported at every step.
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.