Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only prepares you for that career, but connects you with those organizations. WVU developed the first online IMC degree in the nation and we remain at the forefront of education in this space.
WVU offers optional IMC specializations in Creative Strategy, Data Marketing, Digital and Social Media, Healthcare, Higher Education, Management and Public Relations Leadership.
Flexibility and Support
The IMC degree is completely flexible. With more than 25 electives and a variety of schedule options, you can totally customize your education. And, we’ll help! From applying to the program to scheduling classes to tech support to graduation, we’ve got your back.
Our faculty are industry leaders from across the country and they’re well-connected. They bring the real marcom world into your virtual classroom and will expand your network.
It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of IMC professionals that the industry demands.
What is Integrated Marketing Communications?
IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. When you study integrated marketing communications, you learn how to align marketing activities to ensure a constant flow of information to consumers from a variety of media. As technology continues to advance and as digital media becomes increasingly important, companies must be able to leverage those mediums to create effective and consistent marketing and messaging that connects the consumer to their brand. As a graduate of an IMC program, you not only would excel at marketing communications, but would also be able to analyze data and manage strategic project planning.