MBA — Marketing Concentration
Elevate your marketing skills to keep pace with today’s global business challenges with an online MBA in Marketing. Earn a Master of Business Administration with a concentration in Marketing (MBA-MKT). The online MBA in Marketing degree will prepare you to take the next step in your marketing management career.
Goals and Course Topics
If your job involves identifying new product opportunities, analyzing consumer behavior and/or communicating your company’s products and services, the Marketing MBA program will take your expertise to the next level and allow you to take online marketing courses. Marketing MBA graduates have the skills to develop evidence-based marketing strategies for global audiences.
Marketing MBA Concentrations
The online MBA Marketing program covers the same advanced business administration topics presented in the main-track MBA, plus specialized marketing courses in:
- Market research project design and analysis
- Brand management
- Marketing to global audiences
- Consumer behavior and marketing influence
The program ends with a capstone research project to allow you to demonstrate your mastery of key concepts and focus on a particular marketing area or problem of interest. Learning experiences throughout the program emphasize quantitative analysis and practical application of theoretical concepts.
MBA in Marketing Format
The MBA in Marketing program is formatted for in-depth study and accelerated completion. Students will take specialized online marketing courses. Small classes allow productive discussions and personal attention from your instructor.
Who This Marketing MBA Program Is For
The MBA in Marketing program is for working professionals from any background who hold a bachelor’s degree. We prefer applicants with official transcripts showing a 3.0 or higher GPA in the last 60 credits of bachelor degree study and at least three years of full-time work experience. You may be required to complete prerequisite courses if your bachelor’s degree is in a field unrelated to business or marketing. Contact us today or request more information on our MBA- Marketing program. Admissions requirements, transfer credit guidelines, and graduation requirements are outlined in our Catalog found at www.averett.edu. An Admissions Counselor will assist you with the admissions process for the MBA program. Official undergraduate transcripts evaluated by World Education Services (http://www.wes.org/) will need to be sent to the following address: Averett University, GPS Program, Attn: Christy Davis, 512 Bridge Street, Danville, Virginia,24541.
Cost & Fees
Tuition fee: 715 USD per credit
Program taught in: