Sport today is big business, with numerous career and revenue opportunities available to professionals with a financial interest in the field. The Sport Management online short course from the George Washington University School of Business equips you with a fundamental understanding of modern sports management, helping you identify and leverage business opportunities in this arena. Over the course of eight weeks, Faculty Director Lisa Delpy Neirotti and other industry experts will guide you through a range of topics, including target marketing, ticketing and sales, merchandising and concessions, and managing corporate sponsorship and endorsements. Other subjects covered are media and community relations, the use of data in sport, hosting major sporting events, and sports law. You’ll also explore how eSports compares to traditional sports and discover how best to start a successful business or entrepreneurial career in this fast-growing space.
The George Washington University School of Business is collaborating with online education provider GetSmarter, a 2U, Inc. brand, to make its research and teaching globally accessible. With 24-hour support from dedicated success managers, students will experience flexible learning (6–9 hours per week) that’s entirely online and receive expert feedback from assigned Head Learning Facilitators. Working professionals are able to engage with up-to-date research and insights, as they network and collaborate online with classmates from around the globe. At the end of eight weeks, students will earn an official certificate of completion as validation of their achievement.
The topics covered in this course include:
Module 1: Sport marketingUnderstand how to utilize target marketing and customized campaigns to sell tickets, merchandise, and other items to engage fans and generate revenue.
Module 2: Sponsorships and endorsementsLearn how to navigate corporate sponsorship and endorsement deals.
Module 3: Sports media and community relationsExplore the various facets of sports media as well as associated strategies and rights.
Module 4: Sports data analytics: On and off the playing fieldUnderstand how to use data when making recommendations for play on the field or business off the field.
Module 5: Sports events and sport tourismDiscover what hosting a sporting event entails and how to make it successful.
Module 6: Good governance in sport, and sport lawDiscover principles of good governance, and why it is important to know and understand sports law.
Module 7: The business of eSportsExplore the esports landscape, and how it compares to traditional sport.
Module 8: Sport entrepreneurshipUnderstand what a successful business concept entails, and when to pivot or grow a sport-related product or service.
Is this course for you?
This course will benefit any professional working in or seeking to work in the sports industry. Individuals looking to start a career in the sport will gain the strategic skills and frameworks needed to reinvent themselves and make this transition. Aspirant sports entrepreneurs and start-up owners hoping to leverage their existing knowledge to start a venture will gain practical business skills to better synergize their experience with real-world solutions, enhancing their chances of success. Business leaders will gain value from the good governance principles covered, helping them drive their organization forward, both on and off the field of play. And sports coaches, fitness professionals, lifestyle experts, and gamers will find interest in many of the topics covered during the course.
How to register?
This online short course is available to professionals around the world, regardless of location, academic study, or work experience. While there are no acceptance criteria or registration fees, you’ll need a current email account and access to a computer and the internet, as well as a PDF reader and Excel. You may need to view Microsoft PowerPoint presentations and read and create documents in Microsoft Word, or similar programs.
This course is presented entirely online, in collaboration with leaders in online education GetSmarter, a 2U, Inc. brand. Visit the Sport Management online short course page on the GetSmarter website to find out about upcoming course dates, the course price, and more.
View your brochure to find out more about this course.
Will I have the time?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into manageable weekly modules, with incremental deadlines, designed to help you pace yourself over the duration of the course, and allow you the flexibility to work when it suits you best.
At the beginning of each week, you'll be presented with all the lectures, notes, and assignments necessary for that module’s completion. You also have access to your Success Adviser who will help you set goals and track key milestones, manage your time, and field any administrative requests.
What is the online campus?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface, you'll have access to content in a range of formats, including interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
You'll also be able to ask questions and interact with your fellow students and Head Learning Facilitator through the discussion forums on the Online Campus. If you're experiencing tech issues or need advice from your personal Success Adviser, you can use the Online Campus to get in touch.
Can my employer assist with payment?
By improving your skills and industry knowledge, you can influence the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Here is a guide to show you how to receive financial assistance from your employer.
What are my payment options?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit the Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in touch with an Enrollment Adviser here.