- To widen access to art and design education at the undergraduate level through Open and Flexible Learning.
- To provide an interdisciplinary course of study across graphic design and illustration through which students develop specialisms.
- To provide an intellectually stimulating programme of study based on high-quality study material and tutor support.
- To encourage the development of a personal and/or professional understanding of visual communication practices and to establish a personal creative voice within them.
- An opportunity for students to apply their skills, knowledge, and understanding creatively and within a range of appropriate contexts.
- To develop autonomous learners capable of applying intellectual and practical skills within employment, sole practice, further study, or life-long learning.
The creative sector employs 1.9 million people in the UK alone.
The Design Council’s Industry Insights Report 2010 highlights that 87% of design consultants employ less than 10 staff, supporting the view that emerging designers need to have the skills to be able to work in small teams and to be able to establish themselves in small businesses and as freelancers. This degree aims to prepare students to become visual communicator professionals and autonomous learners, capable of applying their intellectual and creative skills in a chosen area of employment, further study, or life-long learning.