BA (Hons) in Marketing (Top-up)

1. Strategic Management Analysis
2. International Marketing
3. Marketing Consultancy
4. Sustainable Management Futures
5. Retail Marketing
6. Organisational Transformation in Practice
7. Undergraduate Major Project

Upon successful completion of this stage, students will receive the Extended Postgraduate

Diploma in Business & Marketing Strategy, awarded by Anglia Ruskin University UK.

LEARNING OUTCOMES

1. Identify and assess the usefulness of key numerical, graphical and statistical indicators of business activity.
2. Demonstrate how various quantitative indicators can be used to inform their decision-making.
3. Assess the ways of allocating resources in different economic units
4. Understand the likely impacts of various types of ‘market failure’ on business activity.
5. Identify the key macroeconomic variables, understand how they are measured and be aware of their possible impacts on business activity.
6. Identify and understand the macroeconomic variables.
7. Apply business principles to actual business situations in the context of the real world.