Advanced Diploma in Digital Marketing - CPD & IAO Accredited

John Academy

Program Description

Advanced Diploma in Digital Marketing - CPD & IAO Accredited

John Academy

Who is the course for?

  • Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing.
  • People who have an interest in Digital Marketing and how to effectively communicate and conduct promotions to their potential clients.

Entry Requirement:

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Advanced Diploma in Digital Marketing Course will be useful and would be beneficial for every kind of occupations and careers like:

  • Businessman
  • Digital Manager
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Product Creator
  • Sales Manager
  • Sales and Promotions Specialist
  • Social Media Manager
  • Top Executive.

COURSE CURRICULUM

Digital Marketing

  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Clickbank
  • What is Traffic?
  • Traffic vs. Relevance
  • Article Marketing
  • Paid forms of Traffic – 1
  • Paid forms of Traffic – 2
  • Search Engine Optimization
  • Search Engine Optimization 2
  • Best SEO Practice
  • Blogs – WordPress
  • Blogs – WordPress II
  • Email Marketing I
  • Email Marketing II
  • Internet Marketing Strategy I
  • Your own website vs free options online I
  • Your own website vs free options online II

Email Marketing

  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy

Social Media Marketing

  • If You Fail to Plan, You Plan to Fail
  • Terminology and Jargon You Can’t Live Without
  • Clearing Up Common Misconceptions
  • Recognizing Basic Plan Mechanics
  • How Do You Calculate Value On Cash And Point
  • Payout Transparency
  • Buy Back Policy
  • Breakaway
  • Infinity Bonuses & Blocking
  • Summary and Closing
  • Creating Your Facebook Fan Page
  • Setting Up Your List Building Machine
  • Integrate images
  • Final Tips

Facebook Marketing Basics

  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes on Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement

Twitter Marketing

  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)

Instagram Marketing

  • What is Instagram?
  • Instagram for Business
  • Instagram & Community
This school offers programs in:
  • English


Last updated June 8, 2018
Duration & Price
This course is Online
Start Date
Start date
Open Enrollment
Duration
Duration
Part time
Full time
Price
Price
17 GBP
Information
Deadline
Locations
United Kingdom - London, England
Start date : Open Enrollment
Application deadline Request Info
End date Request Info
Dates
Open Enrollment
United Kingdom - London, England
Application deadline Request Info
End date Request Info