Who is the course for?

  • Digital marketers who want to upgrade their knowledge and skills in digital marketing.
  • Digital marketers to advance their career goal in digital marketing.
  • Individuals who want to develop and implement online marketing projects.
  • Start-Ups.
  • Students.
  • Marketers.
  • Web designers.
  • Entrepreneurs.

Entry Requirement

  • This course is available to all learners, from all academic backgrounds.
  • Good understanding of the English language, numeracy and ICT are required to attend this course.


  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.


  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path

Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals:

  • Social marketing manager
  • Digital marketing specialist
  • Digital marketing executive
  • Digital marketing officer
  • Digital marketing analyst
  • Digital client service
  • SEO leader
  • Much more

Course Curriculum

Digital Marketing

  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is Email Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer to Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug

Search Engine Optimization

  • What Is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company

Email Marketing

  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes on Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement

Twitter Marketing

  • Twitter For Business
  • Top Twitter Tips
  • Twitter Is
  • Business Terms
  • Why Use Twitter For Marketing
  • Twitter Marketing Basics
  • Twitter Metrics
  • Your Bio
  • When To Tweet
  • Building Your Community
  • Generating Leads
  • Real-Time Twitter Marketing
  • Engagement
  • Twetiquette (Tweeting Etiquette)

Instagram Marketing

  • What is Instagram?
  • Instagram for Business
  • Instagram & Community

Pinterest Social Marketing

  • Introduction
  • How to Use Pinterest
  • How to Win the Hearts of the Target Audience on Pinterest
  • Understanding Pinterest Etiquette
  • Marketing Strategies to Build Your Brand and Your Followers
  • Monetizing Pinterest through Market Hunting
  • Pinterest Tools to Use in Your Marketing Arsenal
  • Conclusion

Google Adwords

  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results

YouTube Video Marketing

  • Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right
  • YouTube Video Marketing Tips: Join the Community
  • Marketing Your Product On YouTube: 10 Reasons Why You Should Do It
  • YouTube Marketing Tips: Promoting Your Perfect Marketing Video
  • Unique Things You Can Do with Your YouTube Marketing Video
  • Using YouTube to Market Your Product: Should You Hire a Professional?
  • Niche Targeted Playlists: Boost Your YouTube Marketing Video
  • Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It
  • Viral Marketing Tips for Your YouTube Video
  • Using Viral Content: Creating Your Perfect YouTube Marketing Video
  • YouTube Marketing Secrets-Promote Your Product or Business!
  • Use YouTube to Create Unlimited Sales for your Business
  • Choose Your Niche: An Important Step in Your YouTube Marketing Video
  • Using Viral Content: Creating Your Perfect YouTube Marketing Video
  • YouTube Marketing Tactics: Are These Products Helpful or Scams?
Program taught in:

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Last updated April 11, 2019
This course is Online
Start Date
Open Enrollment
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17 GBP